email

4 statements across 4 episodes · 1 bullish · 2 bearish · 4 people on the record · first statement Sep 11, 2018 by Mathilde Collin · across every show →

Everything said about email, oldest first

Sep 11, 2018
Disclosure
Collin: Front was conceived because she spent 6–7 hours daily in email
“I wanted to work on email because I was spending probably six or seven hours per day in my inbox.”
Mathilde Collin Sep 11, 2018 ▶ 1:26 Fireside Chat with CEO and Founder of Front, Mathilde Collin
Nov 3, 2021 bearish
Prediction Not checkable as stated
Vidya Peters: Email marketing and database outreach will be redundant by 2026
“I think that email will be completely redundant. This whole idea of a database and having outreach will be a very archaic method.”
Vidya Peters Nov 3, 2021 ▶ 24:48 The 2021 State of Marketing Technology with Marqeta CMO, Vidya Peters | SaaStr Software Community
Dec 13, 2021 bullish
Assertion Supported
Peacock: In-App Engagement Yields 3x to 4x the Rate of Email
“And from engaging with their customers actually in product, in the application, they see three to four times the engagement rate of email.”
Karen Peacock Dec 13, 2021 ▶ 24:13 Shifting to the Next Gear: Proven Strategies to Accelerate Growth with Intercom CEO Karen Peacock
Jul 19, 2024 bearish
Prediction Not checkable as stated
Cabane: AI outbound email effectiveness will plummet within 12 months
“Overall, email is at risk, because we saw the charts with, like, the cost going down, right? That only means one thing. Everyone here in this room and elsewhere is going after, like, outbound AI-based email. Volumes are gonna go up. People will be desensitized…”
Guillaume Cabane Jul 19, 2024 ▶ 35:44 Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGrowth Partners
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