Cabane: AI outbound email effectiveness will plummet within 12 months
Guillaume Cabane · Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGrowth Partners · Jul 19, 2024 · at 35:44
Guillaume Cabane of Hypergrowth Partners discusses the longevity of outbound sales channels in the era of AI automation at SaaStr.
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“Overall, email is at risk, because we saw the charts with, like, the cost going down, right? That only means one thing. Everyone here in this room and elsewhere is going after, like, outbound AI-based email. Volumes are gonna go up. People will be desensitized, for sure. There's a time window right now to exploit it. Right now it works. 12 months from now? Here next year? I'm not so sure.”
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