Cabane: The SDR role is disappearing into sales ops and closing positions
Guillaume Cabane · Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGrowth Partners · Jul 19, 2024 · at 32:00
Guillaume Cabane of Hypergrowth Partners answers an audience question at SaaStr about the future of traditional marketing and sales roles under AI automation.
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“The SDR role is going away. The people will become closers or will evolve into something else. What's that? Something else? Probably sales ops. They will handle the orchestration, the workflows.”
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