Clay

“What we tried to do is to give room for these agencies to create content about how they did what they're doing. And that both helps them get more customers because it shows how creative and smart they are. And at the same time showcases our product and gives u…”

“We're still pretty small, so we probably have eight people on the GTM engineer team, maybe two people on the ops. The company is really 55 people.”

“So the same way that you might think of Photoshop or Figma as the designers, we are to growth marketing and rev ops teams.”

“So I think there's going to be a way to put all of this together to really do a full end to end go to market campaign that basically Starts off from let's ingest all of your CRM data and maybe all of your marketing material and your website. Let's look at all …”

“And here's how, if you have those skills, you will be infinitely hireable for the next 18 months because only like two percent of marketers have those skills.”

“At OpenAI, we pretty much run go-to-market on Clay. It is infused into everything that we do.”

“Agents are too much work to train every agent. That you're going to use in GTM, including clay, including the rest requires weeks of training before you can go live.”

“That profile really worked for sales, and now our sales team is 35 people.”

“We're like 250 people.”

“Waste Management uses Clay, actually, and they use Play because they, and this is a very custom, unique data point. They want to know who their customers are, so they use Google Maps to get satellite images, AI to analyze the images, to determine, like, what c…”

“And this is, by the way, workflows that Anthropic, Figma, Cursor are all using play to power.”

“Cursor they had so many free users using their product, didn't know who they were, and saw an immediate revenue uplift because now they knew who they were, they could convert them into revenue.”

“We have a 150 data vendors in Clay, and we do this thing called waterfalling, where we try lots of different vendors to get you the data.”

“So actually we hire a ton of generalists, but none of them do generalist roles in the company. Everyone commits.”

“We bought clay.com before any revenue,”

“Startups like artisan and qualified and clay, they're expensive, man. They're like a hundred grand to start.”

“I happen to use Clay, and we had actually doubled the amount of CMO Summit attendees in a week just by using a lookalike.”

“Clay told us they wouldn't even let us on their this will transition to our next station. They wouldn't even let us on their advertising platform. Cause we weren't big enough. We were just to know it wasn't they, it wasn't worth their time to give us a human t…”

“We use lean data for routing. We use clay for enrichment. Salesforce is our system of record and source of truth. We use Jira for tickets intercoms fin product. We use for Custer's customer support, as well as for sales support. I joke with the ironclad team t…”

“So it used ZoomInfo in clay in cowork, three layers deep of agents to enrich this list. And it was like the best enrichment we've gotten so far.”