Business Objects

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 6, 2022 by Dave Kellogg · said 5 times in 4 episodes since 2019 · across every show →

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Jan 6, 2022
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Kellogg: Use multi-level ternary trees to structure complex, memorable messaging
“So this is the key to building simple, memorable messaging. I still, I launched Business Objects version six in 1996. I still remember the messaging. P-D-E. Why? Because it's in a ternary tree, right? So I firmly, firmly recommend using ternary trees to struct…”
Dave Kellogg Jan 6, 2022 ▶ 26:26 A CEO's Guide to Marketing with Dave Kellogg | SaaStr Software Community
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