Business Objects
company on 6 shows · 1 statements across 1 episodes · said 20 times in 14 episodes since 2014
the Official SaaStr Podcast 5 
the MAD Podcast 5 
Top Founders 4 
20VC 4 
the a16z Podcast 1 
A Product Market Fit Show 1
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the MAD Podcast 5the Official SaaStr Podcast 5Top Founders 420VC 4the a16z Podcast 1A Product Market Fit Show 1
2025 2 mentions in 2 episodes 1 per episode
2024 6 mentions in 3 episodes 2 per episode
- Dave Kellogg: How to Forecast in 2024 & Why CaC Payback is Flawed and CAC Ratio is Better | E1110 · 20VC with Harry Stebbings
- Dataiku's Secret to Scaling AI in Global Enterprises | Florian Douetteau, CEO, Dataiku
- AI, Data and Blockchain: a VC perspective | Tomasz Tunguz, Founder of Theory Ventures
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2022 3 mentions in 2 episodes 2 per episode
2021 1 mention in 1 episode
2019 2 mentions in 2 episodes 1 per episode
2017 4 mentions in 2 episodes 2 per episode
2016 1 mention in 1 episode
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1 statements about Business Objects, every show
Kellogg: Use multi-level ternary trees to structure complex, memorable messaging
“So this is the key to building simple, memorable messaging. I still, I launched Business Objects version six in 1996. I still remember the messaging. P-D-E. Why? Because it's in a ternary tree, right? So I firmly, firmly recommend using ternary trees to struct…”