Buffer

“We have four people full-time at Buffer now who do nothing but customer development. So all day, every day, they talk with customers. They don't try to sell them anything. They don't try to do customer service. They don't try to market. All they're trying to d…”

“I think, I actually believe that it can be such a huge distraction early on when you're building your company, where you get too focused, too narrowed in, in, in trying to look at charts, look at numbers, when it can actually be much more useful to focus on th…”

“The one tip here, if you experiment with that, is to sort of avoid solving each other's problems, and instead really practice listening and the Socratic method, which is sort of to ask more questions and to, you know, really let that person come up with their …”

“And we just hit 50,000 paying customers a few days ago, which I'm really excited about.”

“Because we are so oblivious to competition at Buffer, Whether we are ignorant, or whether we are arrogant, or whether we are naive, or like, some combination of some of those three things, but truthfully, it's never on my mind. Like, I never think about it”

“Frankly, in a very hard way is that you always want to keep some, like, at least one copy of your data in-house, and there is a lot of people in a company that sometimes will walk up to you and say you shouldn't do that, right?”

“We've been doing this for the last five years once a week, and it's totally transformed my relationship with my co-founder.”

“And Buffers for business is now doing 45% of Buffers total revenue, and so this has been really successful for us to take that approach here.”

“We're not quite at 10, so you're, we're at about 8.9, or so almost nine, so we're estimating that we'll get to 10 by March”

“And one thing that's really helped us at Buffer is we did a list that talks about what are the experiences we would be missing out on if we were to sell now. And sort of that change of, like, focusing on personal growth and, like, a sort of Einstein's idea of …”

“When we switched from the five dollar to the 10 dollars, We had a zero change in conversion rate, so we literally doubled our revenue from one day to the next without losing a single customer”

“Whenever you have those big conversations, try and get two opposing opinions that you really respect. And in the past I would like talk with someone and be so hooked and now my, Immediate goal is, after I've had one of those conversations, is to immediately go…”

“And at Buffer, one of the things we've done early on, we picked a single, single strategy only, and that was content marketing. Nothing else. No paid, no SEO, no nothing. We just did content, content every day for, at least for the first year.”

“So throughout the five years of Buffer's journey, we had four offers, serious offers, to sell the company.”

“Like, you're not going to build a whole freaking sales team with, you know, salespeople spending days to close, you know, a customer if the customer is going to bring you 324 dollars in the matter of its lifetime.”