Apttus
3 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Aug 28, 2017 by Maria Pergolino · said 6 times in 2 episodes since 2017 · across every show →
Mentions by year
brought up most by Maria Pergolino (3), Nick Mehta (2), Sean Jacobsohn (1)
tap a year for its mentions
2022 1 mention in 1 episode
2017 5 mentions in 1 episode
Everything said about Apttus, oldest first
Aug 28, 2017
Apttus Hired Customer Advocacy Before Demand Gen For First Marketing Role
“The first role we hired in marketing, I have a history in demand gen. Everybody thought it would be like I was gonna bring in some big name demand gen person, but the first role we hired was Somebody to work on advocacy, and we decided our go-to-market, and it…”
Aug 28, 2017 positive
Startups Should Ring the Bell For Referenceable Customers, Not Closed Deals
“How many of you ring a bell every time you win a deal, right? It's a big thing in a startup, but they were ringing a bell when the customer became referenceable, and their early goal, they were an A-round company was to get to that 60 customers that were not, …”
Aug 28, 2017
Customer Success Managers Must Not Let Customer Sympathy Harm the Organization
“With a CSM, you don't want somebody who is over sympathetic to the customer that's working against the org. You want somebody who's, you know, some of you have, you're at minimum viable product. You're trying to do a specific thing. You want somebody who's goi…”