Apttus
company on 2 shows · 4 statements across 2 episodes · said 8 times in 3 episodes since 2017
the Official SaaStr Podcast 6 
Top Founders 2
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the Official SaaStr Podcast 6Top Founders 2
2022 3 mentions in 2 episodes 2 per episode
2017 5 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
4 statements about Apttus, every show
Godard Abel internally positioned SteelBrick rival Apttus as 'the bad guys.'
“In high level, we just said, we're the good guys, and we had a competitor. Well, I didn't use their name anymore, Aptus. They were the bad guys.”
Apttus Hired Customer Advocacy Before Demand Gen For First Marketing Role
“The first role we hired in marketing, I have a history in demand gen. Everybody thought it would be like I was gonna bring in some big name demand gen person, but the first role we hired was Somebody to work on advocacy, and we decided our go-to-market, and it…”
Startups Should Ring the Bell For Referenceable Customers, Not Closed Deals
“How many of you ring a bell every time you win a deal, right? It's a big thing in a startup, but they were ringing a bell when the customer became referenceable, and their early goal, they were an A-round company was to get to that 60 customers that were not, …”
Customer Success Managers Must Not Let Customer Sympathy Harm the Organization
“With a CSM, you don't want somebody who is over sympathetic to the customer that's working against the org. You want somebody who's, you know, some of you have, you're at minimum viable product. You're trying to do a specific thing. You want somebody who's goi…”