Apttus Hired Customer Advocacy Before Demand Gen For First Marketing Role
Maria Pergolino · The Secrets of Net Negative Churn: Customer Advocacy · Aug 28, 2017 · at 10:56
Maria Pergolino, SVP of Marketing at Apttus, discusses how she structured the marketing team when scaling the company.
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“The first role we hired in marketing, I have a history in demand gen. Everybody thought it would be like I was gonna bring in some big name demand gen person, but the first role we hired was Somebody to work on advocacy, and we decided our go-to-market, and it's still this way today, is going to be around our customer stories, and we are going to create leanness.”
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