Insight certainty 4/5 debate potential 2/5

Reacting Only When Customer Accounts Turn Yellow Is Too Late

Maria Pergolino · The Secrets of Net Negative Churn: Customer Advocacy · Aug 28, 2017 · at 22:36

Maria Pergolino (SVP Marketing, Apttus) discusses customer health metrics and proactive intervention on a SaaStr panel.

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“If you're waiting for that as the way to respond to customer success, it's already way too late.”

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