Gurfinkel: CFOs with 15 years in Excel won't adopt web-based FP&A
Didi Gurfinkel · He failed for 5 years. Then hit $20M ARR with 100% outbound. | Didi Gurfinkel, Founder of Datarails · PMF Show · Feb 26, 2026 · at 7:02
Didi Gurfinkel, co-founder and CEO of Datarails, discusses the customer psychology behind targeting mid-market finance teams that resist web-only software.
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“You are a CFO of a 200 employees company. You use Excel for 15 years to run your finance. You will never leave Excel. So all these web-based FP&A solution, FP&A web-based financial system, you will never Even think to move from Excel to the web.”
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