FP&A

“And my perspective was at the time was that it felt like there were a lot of people selling products for, you know, forecasting for the sort of more like forward leaning FP&A functions, but there wasn't a whole lot that was really compelling in the accounting …”

“FP&A in general is in some ways a simulation of a business, and I think that's sort of not well understood, because most people think about finance as sort of bean counting, and that's like the accounting bit of finance, but the FP&A bit is strategic. It's abo…”

“Once we focus on the one use case or one vertical of the FP&A, that was the missing piece of creating a company and a revenue and customers and build the world data that we have today.”

“You are a CFO of a 200 employees company. You use Excel for 15 years to run your finance. You will never leave Excel. So all these web-based FP&A solution, FP&A web-based financial system, you will never Even think to move from Excel to the web.”

“When we founded in the company in in in I honestly, I didn't even know what is FP&A. The solution or the concept or the technology that we developed. Well, nothing related to finance. It was related to business users that use Excel.”