Gurfinkel: CIOs want to replace Excel, but finance teams insist on it
Didi Gurfinkel · He failed for 5 years. Then hit $20M ARR with 100% outbound. | Didi Gurfinkel, Founder of Datarails · PMF Show · Feb 26, 2026 · at 15:20
Didi Gurfinkel is the co-founder and CEO of DataRails, explaining the key user insight that led the company to build for finance teams.
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“If you speak with the CIO of the company, you speak with the business, the typically business user, they use Excel, but their dream is to get rid of Excel, right?... Finance people want to stay with Excel because it's more just a tool. This is part of their, even a skills, right? Finance person, one of the things that they're proud of, I'm an Excel master”
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