Hongwei Liu

Co-Founder and CEO, Mappedin · 1 appearance on the record.

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founderexecutive@thehongwei ↗LinkedIn ↗hongwei.ca ↗

Hongwei Liu co-founded Mappedin in 2011 out of the University of Waterloo’s Velocity incubator to digitize indoor spaces, venue wayfinding, and spatial data management. Under his leadership, the Waterloo-based company has expanded globally to map hundreds of millions of square feet across malls, transit hubs, and commercial buildings.

10statements → 7claims → 3claims resolved → 100%fully supported → 4/5average certainty → 1.4/5average debate potential → ≈4.5/5argument clarity, estimated →

3 supported 0 partly supported 0 contradicted 4 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 2 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 3 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Hongwei argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Mappedin won a US Homeland Security contract for firefighter indoor mapping

“We submitted this RFP for Homeland Security and we won. Canadian company won a US defense contract to build and to adapt our indoor mapping tools for that.”

Hongwei Liu Feb 1, 2023 ▶ 29:11 Hongwei Liu, Founder of MappedIn | How to Find Product Market Fit · PMF Show

Expressed certainty vs assessment result

none yet certainty 1

none yet certainty 2

none yet certainty 3

100% certainty 4

100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Hongwei Liu on measured tape to publish a rate. This says nothing about how they speak.

What they said10 Episodes1

Everything Hongwei Liu said on A Product Market Fit Show that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Buildings need unified map maintenance tools rather than custom consumer apps

“While every building might want a different app for some mapping use case, they're all going to want the same productivity tool for maintaining their own maps.”

Hongwei Liu Feb 1, 2023 ▶ 14:43 Hongwei Liu, Founder of MappedIn | How to Find Product Market Fit · PMF Show

Insight

TV pitch shows like Dragon's Den do not drive enterprise B2B sales

“What we didn't get from that was customers. Cause you know, if you're selling lawn chairs, dragon's end is awesome. People on their couch, buy lawn chairs off the TV. They're not buying indoor mapping software for their mall, right? Like that's not enterprise …”

Hongwei Liu Feb 1, 2023 ▶ 10:32 Hongwei Liu, Founder of MappedIn | How to Find Product Market Fit · PMF Show

Assertion Not checkable as stated

Most of the world's large shopping malls use Mappedin

“Today we have, you know, Definitely CF, but most of the malls big malls in the world are using us.”

Hongwei Liu Feb 1, 2023 ▶ 17:23 Hongwei Liu, Founder of MappedIn | How to Find Product Market Fit · PMF Show

Assertion Not checkable as stated

Mappedin is used by approximately 10% of Fortune 500 headquarters

“Today we're working with, like, 10% of the Fortune 500 headquarters. Their office managers are using maps and tools to maintain.”

Hongwei Liu Feb 1, 2023 ▶ 18:43 Hongwei Liu, Founder of MappedIn | How to Find Product Market Fit · PMF Show

Assertion Not checkable as stated

Mappedin is the largest indoor mapping startup in the world

“I, I'd say we're by far the biggest indoor mapping startup in the world in terms of customers, revenue, square footage, et cetera.”

Hongwei Liu Feb 1, 2023 ▶ 26:12 Hongwei Liu, Founder of MappedIn | How to Find Product Market Fit · PMF Show

Assertion Supported

Mappedin won a US Homeland Security contract for firefighter indoor mapping

“We submitted this RFP for Homeland Security and we won. Canadian company won a US defense contract to build and to adapt our indoor mapping tools for that.”

Hongwei Liu Feb 1, 2023 ▶ 29:11 Hongwei Liu, Founder of MappedIn | How to Find Product Market Fit · PMF Show

Assertion Supported

New Jersey allocated $6.5M to map state schools after the Uvalde shooting

“August 30th, twenty-twenty twenty-twenty-two, the governor of New Jersey puts out a press release saying, I'm allocating six and a half million dollars of Funding to map all the schools in the state of New Jersey because Uvalde happened and maps of schools are…”

Hongwei Liu Feb 1, 2023 ▶ 21:37 Hongwei Liu, Founder of MappedIn | How to Find Product Market Fit · PMF Show

Assertion Supported

ServiceNow partnered with Mappedin for return-to-work desk booking

“ServiceNow reached out to us and we became their go-to partner for return to work. So like powering desk booking and Table reservations.”

Hongwei Liu Feb 1, 2023 ▶ 28:12 Hongwei Liu, Founder of MappedIn | How to Find Product Market Fit · PMF Show

Disclosure

Liu financed Mappedin's first mall deployment using his personal savings

“Back then it had to be all included. So we charged them a monthly license, but we didn't charge them for the hardware. I financed it with my, again, my five-figure life, low five-figure life savings. And it was basically a deal where we'd make that back over t…”

Hongwei Liu Feb 1, 2023 ▶ 3:21 Hongwei Liu, Founder of MappedIn | How to Find Product Market Fit · PMF Show

Assertion Not checkable as stated

Mappedin generates approximately five sales leads per day

“Today when I look at Mafton, we get like five leads a day and I just look at it and I feel happy because I remember how much work each lead used to take.”

Hongwei Liu Feb 1, 2023 ▶ 8:43 Hongwei Liu, Founder of MappedIn | How to Find Product Market Fit · PMF Show

Appearances (1)

Episode	Date	Speaking time
Hongwei Liu, Founder of MappedIn \| How to Find Product Market Fit · PMF Show	Feb 1, 2023	21m

Hongwei Liu

The record, in short

Their most notable supported claim

Expressed certainty vs assessment result

How they sound: not measured why? →

Appearances (1)

Turn any episode into a week of clips.