TV pitch shows like Dragon's Den do not drive enterprise B2B sales
Hongwei Liu · Hongwei Liu, Founder of MappedIn | How to Find Product Market Fit · PMF Show · Feb 1, 2023 · at 10:32
Hongwei Liu, founder and CEO of Mappedin, reflects on appearing on Dragons' Den and discusses why consumer media exposure offers false validation for B2B enterprise software companies.
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“What we didn't get from that was customers. Cause you know, if you're selling lawn chairs, dragon's end is awesome. People on their couch, buy lawn chairs off the TV. They're not buying indoor mapping software for their mall, right? Like that's not enterprise buying behavior. So, so that was bad validation.”
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