Uber, every mention
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every year anyone Pablo Srugo 126Rob Khazzam 14Paul Mikesell 13Dan Park 9Benedetta Lucini 9Shmulek Bachar 6Russ d’Sa 5Hussein Fazal 5Cody Ruberto 4Casey Ellis 4
Verbatim, from the transcripts: the passages where Uber comes up
Solo founder does 90 interviews in 90 days—raises $25M Series A | Nebulock · PMF Show
- ▶ 32:22 Damien Lewke I did bike, Uber, train, fly to meet these people. 2 times in the scene
He quit Stripe and hit $10M ARR in 4 years—with $0 marketing spend. | Anurag Goel, Founder of Render · PMF Show
- ▶ 35:10 Pablo Srugo You remember like, you know, PayPal early days or like there's, I mean, there's going to be like Uber or whatever.
He shut down his last startup and gave the money back—then hit $1M ARR in 6 months. | George, Fou... · PMF Show
- ▶ 45:39 Pablo Srugo The first person who told you about Uber?
He hit $1M ARR by sending 500,000 cold emails—then raised a $25M Series A in 6 days. | Mark Hughe... · PMF Show
- ▶ 42:21 Pablo Srugo You remember like the first person who told you about Bitcoin, the first person who told you about Uber, you want to be that person because being first is cool.
How this 1st-time founder went from closing customers for $500 a month to $300,000 a year. | Sean... · PMF Show
- ▶ 20:20 Sean McCarthy Uber and NEA.
180 VCs rejected him—then a $60K billboard got him to $2M ARR in 4 months. | Isaiah Granet, CEO o... · PMF Show
- ▶ 18:12 Isaiah Granet Are we going to build better software for getting Ubers and lifts?
- ▶ 51:57 Pablo Srugo The first person who told you about Uber?
He moved to the US with nothing. Now he does $750M ARR. | Mateo Marietti, Founder of CookUnity · PMF Show
- ▶ 5:36 Pablo Srugo Without an Uber either, right? 2 times in the scene
- ▶ 9:38 Mateo Marietti Like Uber, DoorDash, Airbnb.
- ▶ 13:49 Pablo Srugo Or, I mean, you guys would have like DoorDash Uber Eats, but these are like three-sided marketplace with like delivery kind of the aggregator.
- ▶ 29:31 Pablo Srugo So maybe just the first very basic question, but like people are ordering on Uber Eats, DoorDash all the time and rarely, I mean, you might order and get some leftovers, right?
- ▶ 32:35 Mateo Marietti Inspired, of course, by the Amazons of the world, the Ubers of the world, I think like back then real will be users and say, hey, Uber used to take 10 minutes to arrive, now it's taking two minutes to arrive. 2 times in the scene
His startup powers OpenAI's Voice Mode. Last month, they became a unicorn. | Russ d’Sa, Co-Founde... · PMF Show
He pivoted at $1M ARR—then raised $120M. | Kevin Tian, Co-Founder of Doppel · PMF Show
- ▶ 2:13 Pablo Srugo I know you met your co-founder at Uber. 5 times in the scene
- ▶ 5:28 Pablo Srugo Oh, so was he, so Rahul took the leap like before you, like he didn't, he was, he wasn't at Uber still. 2 times in the scene
- ▶ 8:30 Kevin Tian We spent a lot of time chatting with a lot of our ex Uber colleagues who are at these hot, 2 times in the scene
- ▶ 15:38 Kevin Tian This group of founders, ex Uber, they know how to code, they know how to build, would like a solution in this space.
How I grew my AI startup to $3M ARR in 3 months. | Chaz Englander, Founder of ModelML · PMF Show
- ▶ 7:33 Chaz Englander I think in the first line, I said something along the lines of like, hey, I've started this new company, already got advisors from, you know, Airbnb and whatever, and Uber, you know, this is what we do, keen to chat, you know.
He exited to Snap for $166M— built an AI video startup, then raised $50M. | Alex Mashrabov, Found... · PMF Show
- ▶ 13:58 Alex Mashrabov Utility, like Uber, for example.
He tested his idea in one weekend—then raised $120M. | Wayne Slavin, Founder of Sure · PMF Show
- ▶ 24:11 Wayne Slavin You don't want to hit them as they're getting out of the car, you know, out of the cab, out of the Uber, and they're like,
He made 2 key changes —then grew to $100M ARR in 2 years & exited for $2B. | Harish Abbott, Found... · PMF Show
- ▶ 14:13 Harish Abbott Very much like how Uber executes, right? 2 times in the scene
5x founder asked Ford for a contract so large—they acquired his company instead. | Amar Varma, Fo... · PMF Show
- ▶ 5:25 Amar Varma Instagram had come out, Uber had come out, and they're like, hey, there's something else going on in, in mobile that's beyond taking our existing digital properties and making them, you know, enhanced.
- ▶ 12:28 Amar Varma Motor Company was, this was during an era of, you know, there was on demand, there was electrification and autonomy hitting the, the, the auto industry with Uber, Tesla, and what year is this?
He tested his pitch on Uber drivers—then built a cybersecurity platform to $180M raised. | Casey ... · PMF Show
- ▶ 0:31 Pablo Srugo Oh, you're actually doing this in Ubers.
- ▶ 33:46 Casey Ellis The whole idea of like the elevator pitch, like you get into an Uber in San Francisco, what do you do for work? 4 times in the scene
Q2 2025: The new Series A Bar is $3M ARR—& only 20% of seed startups make it. | Peter Walker, Hea... · PMF Show
- ▶ 44:57 unnamed speaker And you, you take a established product, like even an Uber, let's say, and, and you were to tell them how many devs, which I actually don't know the answer, but I'm sure it's many thousands, maybe tens of thousands of developers.
Forget PMF—Neil Patel says to give your product away for free instead. | Neil Patel, Co-Founder o... · PMF Show
- ▶ 23:36 Neil Patel That's like Uber.
- ▶ 30:35 Pablo Srugo The first person who told you about Uber?
How Mercury Hit $500M ARR—then raised $300M from Sequoia at $3.5B. | Immad Akhund, CEO & Founder ... · PMF Show
- ▶ 34:46 Pablo Srugo I guess that makes sense, like, when you're, when you're building, you know, there's kind of, you're building a brand new thing that doesn't exist, like, say it's Airbnb or Uber, one of these classic things, or you're building a X version,…
Mike Maples: Your Startup Idea Isn’t Crazy Enough—And it's holding you back | Mike Maples, Founde... · PMF Show
- ▶ 8:09 Pablo Srugo Maybe a not so obvious one, like, you know, the Uber-Lyft one is pretty obvious.
- ▶ 19:53 Mike Maples You know, you know, the Lyft example and the Uber example is kind of obvious, but it illustrates it really well.
- ▶ 57:33 Pablo Srugo The first person who told you about Uber?
He Hit $3.5M ARR and Still Failed. Here’s His #1 Mistake. | Joseph Lee, Founder of Freshline · PMF Show
- ▶ 11:43 Joseph Lee So think Uber, think Airbnb, um, three sided marketplace.
- ▶ 19:29 Pablo Srugo Like, you got a lot of Uber for X
- ▶ 20:39 Pablo Srugo But if you look at Uber Eats, you look at early, this is like, they have all those stories too.
$10M Raised, 500K Users, but she still failed—here’s what went wrong | Benedetta Lucini, Founder ... · PMF Show
- ▶ 2:43 Benedetta Lucini Uh, when I joined Uber, it was a startup. 7 times in the scene
- ▶ 5:28 Benedetta Lucini It's actually some of the stories of Italy are on the book, uh, about Uber, you know, super pumps and Italian taxi drivers were pretty, uh, tough. 2 times in the scene
- ▶ 12:24 Pablo Srugo Was that based a lot on your background with, with Uber or what was the kind of thesis behind that round?
How $100B Mercado Libre got started—& why it almost went bankrupt after 9 months. | Hernan Kazah,... · PMF Show
- ▶ 56:54 Pablo Srugo The first person who told you about Uber?
PMF Observations: How 4 Founders Built Massive Startups Their Own Way · PMF Show
- ▶ 2:33 Pablo Srugo And that's kind of what I got talking to Jeff, the founder of Skip the Dishes, which was kind of like, you know, he, he'll, he won't like me saying it this way, but it was kind of like the Uber Eats of Canada and, you know, it was kind of… 2 times in the scene
- ▶ 24:32 Pablo Srugo Like the reason they were able to do anything was because they built across Canada, nobody was tackling and in second and then third tier and third tier and then second tier cities where nobody else was playing and then finally got to the…
How his $2B startup grew to $10M+ ARR with zero marketing. | Avery Pennarun, Founder of Tailscale · PMF Show
- ▶ 50:01 Pablo Srugo You remember like the first person who told you about Bitcoin, the first person who told you about Uber, you want to be that person because being first is cool.
He took on Robinhood & built Public.com into a $1B company with $440M raised. | Jannick Malling, ... · PMF Show
- ▶ 54:45 Pablo Srugo The first person who told you about Uber?
Adam Neumann Returns, SV Spies, AI Robots Rise | April Startup News w/ Jack Kuveke · PMF Show
- ▶ 39:26 Pablo Srugo The first person who told you about Uber?
He lost 90% of his users overnight—then grew his consumer app to $10M ARR. | Koen Droste, Founder... · PMF Show
- ▶ 46:04 Pablo Srugo The first person who told you about Uber?
He raised $30M & failed. Then raised $0 & grew to $550M in revenue. Here's what he learned. | Mik... · PMF Show
- ▶ 5:45 Pablo Srugo Was this two, three years after Airbnb, after Uber?
- ▶ 54:30 Pablo Srugo The first person who told you about Uber?
He invested in 30 early-stage startups. Here's what he looks for in the founders he backs. | Gopi... · PMF Show
- ▶ 18:40 Gopi Rangan It's like Uber for coaching.
He raised $300M to prevent heart attacks. Here's how he got his health tech startup off the groun... · PMF Show
- ▶ 42:52 Pablo Srugo You remember like the first person who told you about Bitcoin, the first person who told you about Uber.
He grew to $25M in ARR and $14M in annual profits—with no funding & no dilution. | Adam Robinson,... · PMF Show
- ▶ 3:25 Adam Robinson He's like, that's what Uber did.
He took a 97% downround—then grew to $400M ARR & a $575M valuation in 2 years. | Dan Park, CEO of... · PMF Show
- ▶ 3:44 Dan Park Uh, it kind of felt like, you know, late, uh, you know, early 2010 when it came to ride sharing, where, you know, there was Uber, there was sidecar, there was Lyft, and, you know, there was, you know, the folks in, in, in the UK and,
- ▶ 9:26 Dan Park Now, didn't want to go on public transit, you know, were scared to take Ubers, and then cars were, like, the hottest thing, and so that's when, you know, we had just raised a seed round, which, again, that bought us some time, and then… 3 times in the scene
- ▶ 31:56 Dan Park That, so I got a call from one of Clutch's board members back in 2019, and I was pretty, I was pretty happy at Uber. 2 times in the scene
- ▶ 32:06 Dan Park Uber Eats in Canada. 3 times in the scene
- ▶ 44:53 Pablo Srugo You remember like the first person who told you about Bitcoin, the first person who told you about Uber, you want to be that person because being first is cool.
He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
- ▶ 1:09 Pablo Srugo I've shared this before, but I don't think I've told you when you, so you guys started Skip the Dishes, which is kind of like the, let's say the Uber Eats of Canada, right?
- ▶ 3:39 Pablo Srugo I mean, like, what, how, how does Skip the Dishes get, because, you know, I call it the Uber Eats of Canada, which is kind of unfair, because I think you were, you were before that. 3 times in the scene
- ▶ 6:38 Jeff Adamson I think it was like, 2014, perhaps when, when Uber Eats launched there and they're like, again, global launch market is Toronto. 3 times in the scene
- ▶ 7:17 Pablo Srugo Like if you haven't in your bootstrap, I will say one thing about Uber though. 7 times in the scene
- ▶ 33:54 Pablo Srugo And no one's going to blame you for taking that exit, especially in the dynamics of what you mentioned with like Uber coming, I mean, DoorDash, all these sort of things.
How to tell if you have true product-market fit—& what to do if you don't. | Matt Watson, Host of... · PMF Show
- ▶ 17:06 Pablo Srugo Well, like, and let me just, let me just touch on that because like, you know, first of all, you know, I don't know how many people have told me like, oh man, I actually had the idea for Uber, like before Uber, right?
- ▶ 17:34 Pablo Srugo So their product, the original product is around pick up like, um, you know, basically classic Uber eats now, like you can preorder something and pick it up.
He got rejected by 40 VCs & had 6 months of runway—2 years later, he raised $100M from a16z. | Ed... · PMF Show
- ▶ 35:47 Pablo Srugo So that's why like you get this like Uber for X kind of mania throughout the, the, the, and then it gets overdone.
From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
- ▶ 1:13:08 Pablo Srugo The first person who told you about Uber?
It took him 7 years to hit $1M ARR—now his $1B public company does $1M every day. | Noah Glass, F... · PMF Show
- ▶ 4:36 Pablo Srugo At that point, because obviously later on, Uber Eats, a bunch of other people end up doing it.
- ▶ 7:04 Noah Glass Um, obviously Uber really did that hailing a car thing quite well.
- ▶ 49:33 Noah Glass Um, then we launched a product in early 2017 called Rails, and Rails enables our restaurants to syndicate their menus out to DoorDash, Uber Eats, Grubhub, et cetera.
- ▶ 53:28 unnamed speaker We got to that point of ubiquity of smartphones, but more importantly, services like Uber had come out and people all of a sudden had this mental availability of, 2 times in the scene
He interviewed users, built a waitlist & raised $1.1M—but it still didn't work. | Frankie Le Nguy... · PMF Show
- ▶ 2:00 Pablo Srugo You know, like, when you hear the big stories of Uber or whatever, like, it just seems like,
- ▶ 38:25 Pablo Srugo The first person who told you about Uber?
He got rejected by 50 VCs & had 4 months of runway—3 years later, he's at $150M ARR & profitable.... · PMF Show
- ▶ 48:03 Hussein Fazal Uh, and it's kind of like, think of it like Uber one, right? 2 times in the scene
- ▶ 48:06 Hussein Fazal So Uber one has like, um, they obviously have their rides business and they have their eats business. 2 times in the scene
- ▶ 48:06 Hussein Fazal So Uber one has like, um, they obviously have their rides business and they have their eats business.
Amplitude is now a $1.5B public company. Here's how they beat competitors with a 10x cheaper prod... · PMF Show
Why new Carta data shows bridge rounds might be worse than you think. | Peter Walker, Head of Ins... · PMF Show
- ▶ 24:29 unnamed speaker And now it's a lot product engineering still there, but the marketplace stuff, like the really expensive Uber, like models, they're not really happening.
He exited for hundreds of millions—then invested in 20+ founders. Here's what he looks for. | Jas... · PMF Show
- ▶ 26:04 Pablo Srugo More than, like, timing is, I find, a little bit harder, but at the end of the day, if you look back, at least retrospectively, like, timing is the big driver of, you know, why things work or then, like, you know, take Uber, take whatever…
- ▶ 30:34 Pablo Srugo You're an Uber, like, you're maybe an Airbnb, not really, but certainly, like, a PayPal, like, you gotta do those blitzkilling motions.
1st time founder completely pivots after YC—then grows 30x in a year to $2.2M ARR. | Pablo Palafo... · PMF Show
- ▶ 56:08 Pablo Srugo You remember like the first person who told you about Bitcoin, the first person who told you about Uber, you want to be that person because being first is cool.
The early-stage fundraising playbook—here's how to raise your first few rounds. | Nathan Beckord,... · PMF Show
- ▶ 28:59 Pablo Srugo The first person who told you about Uber?
The 5 Steps to Product-Market Fit w/ Chris Saad, ex-Head of Product at Uber, Host of The Startup ... · PMF Show
- ▶ 32:12 Pablo Srugo Later on, when you're like Uber size, public company, whatever, and you have proven levers on sales, on marketing, product, customer service, whatever it is that you can invest into, that you can tweak
He raised $1.3M, hit $100K ARR—but failed. Here's the lesson every founder needs to hear. | Tolga... · PMF Show
- ▶ 30:00 Pablo Srugo Who told you about Uber?
24 ways to get your first customers—based on real examples from the last 100 episodes. · PMF Show
- ▶ 3:00 Pablo Srugo Rappi is like Uber Eats, but in Lactam, right?
He bet on voice AI when no one else did. Now he has $1M+ customers & $100M raised. | Ankit Jain, ... · PMF Show
- ▶ 20:56 Ankit Jain Because, uh, this was a friend of mine that worked at Uber in the early days.
- ▶ 39:14 Pablo Srugo You remember like the first person who told you about Bitcoin, the first person who told you about Uber, you want to be that person because being first is cool.
How to build great products—lessons from Amazon, Facebook, Twitter & Deel. | Aaron Goldsmid, Head... · PMF Show
- ▶ 10:02 Aaron Goldsmid You look at Venmo, Snapchat, Square, Uber, like they're all like in, that's the window.
- ▶ 19:05 Aaron Goldsmid WhatsApp was built out of Europe where SMSs were expensive, or Uber was built in San Francisco, not in New York where taxis worked.
He sold his 1st startup for 8 figures, grew his 2nd to $3M in a year—while battling panic attacks... · PMF Show
- ▶ 21:34 Justin Adams People were sitting, like, you know, in the back of their Ubers just clearing out their.
His startup Cameo was a unicorn—until it crashed 90%. Here's how he went from near-bankrupt to pr... · PMF Show
- ▶ 46:11 Steven Galanis We hired an elite executive team, you know, top execs from Uber and Airbnb and LinkedIn and McDonald, like just amazing talent that we brought into the executive team.
VC funding is not popping back. THIS is the new normal—here's how to adjust. | Peter Walker, Hea... · PMF Show
- ▶ 15:14 Pablo Srugo Like, how, you don't, you can't just say, you know, take Uber or Facebook or take your biggest company that you love.
In 2004, they "almost bankrupted themselves". In 2024, they hit $500M ARR & a $5B valuation. | Mi... · PMF Show
- ▶ 24:22 Pablo Srugo I think a lot of times, like, what ends up happening, and especially, you know, talking in the early pre-product market phase stages is, like, you take best practices of really big successful companies, like, let's take Uber or Facebook,…
He grew to 2M customers & exited—in one of the biggest fintech exits ever. · PMF Show
- ▶ 9:04 Pablo Srugo And I, I must admit, like after a hundred or so interviews, I've obviously heard a lot of, you know, staying close to customers, a common theme, but it's more like hacks, like, you know, Dara from Uber will go and like do Uber Eats pickup… 2 times in the scene
- ▶ 9:04 Pablo Srugo And I, I must admit, like after a hundred or so interviews, I've obviously heard a lot of, you know, staying close to customers, a common theme, but it's more like hacks, like, you know, Dara from Uber will go and like do Uber Eats pickup…
He launched an Uber competitor with just $3,000—& grew to $20M in revenue in 7 years. | Cody Rube... · PMF Show
- ▶ 0:09 Pablo Srugo The thing is, he decided to effectively take on Uber in 2017, when Uber was already a multi-billion dollar company, Dara, the new CO, was already there, they clearly had won all major markets, and Cody decides with 3000 dollars to start a… 2 times in the scene
- ▶ 1:25 Pablo Srugo And at this point, Uber is like eight, nine years old. 5 times in the scene
- ▶ 4:48 Pablo Srugo Dude, you are like, you're, it's like, this is the Uber playbook just like nine years later.
- ▶ 7:49 Cody Ruberto They wrote a story like professional soccer player starting Uber like service in Thunder Bay.
- ▶ 9:20 Pablo Srugo Was that the main use case, or were people already using it, just like Uber for, for everything, you know, across the day? 2 times in the scene
- ▶ 15:31 Pablo Srugo And what about, by the way, like, so Uber wasn't there, Lyft wasn't there.
- ▶ 29:11 Cody Ruberto One of the differences between us and, uh, let's say Uber and Lyft. 3 times in the scene
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