Taylor: AI agents will personalize personality per customer within years
Bret Taylor · No Priors Ep. 82 | With CEO of Sierra Bret Taylor · Sep 19, 2024 · at 38:15
Sierra co-founder Bret Taylor describes the roadmap for brand AI agents shifting from static brand personalities to per-user personalization.
0:00 / 0:11exact quote · 11.0s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Agents start off with one personality, and then, you know, maybe a few years from now, people have the confidence of saying, let's actually reflect back the personality or demographic of the person talking.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Bret Taylor
Taylor: In 2025, digital presence probably means having branded AI agents
“In 2025, existing digitally will probably mean having a branded AI agent that your customers can interact with to do everything that they can do on your website.”
Taylor: Large consumer giants like Apple, Google, and OpenAI will dominate personal agents
“My take is the domain of personal agents is probably of the very large consumer companies like Apple and Google and OpenAI and others that have big consumer brands.”
Taylor: Branded AI agents will define company digital presence by 2025
“In 2025, existing digitally will probably mean having a branded AI agent that your customers can interact with.”
Taylor: RAG is woefully insufficient for meaningful enterprise customer service
“What we found in practice is that broad category of technology investment is woefully insufficient for almost any meaningful customer experience. If you think about, you know, all of the interactions you've had with brands that you care about, what percentage …”
Taylor: AI pre-training will consolidate into a small number of frontier model builders
“I think that will probably play out with the frontier models. We'll end up with a relatively small number of companies doing pre-training you know, which is the really capital intensive part of model building not because, you know, there's not, they're the onl…”
Taylor: Startups degraded by new model releases are wrappers, not real solutions
“If every time there's a new release of an AI model, somehow it decreases your value, it probably indicates you're not actually a solution. You're, you might be a slight value add on top of the models. I think there's a number of startups that unfortunately sor…”