Sierra co-founder and OpenAI board chair Bret Taylor discusses how enterprise presence is shifting from websites and mobile apps to conversational AI agents.
Prediction Not checkable as stated
Taylor: In 2025, digital presence probably means having branded AI agents
“In 2025, existing digitally will probably mean having a branded AI agent that your customers can interact with to do everything that they can do on your website.”
Prediction Not checkable as stated
Taylor: Large consumer giants like Apple, Google, and OpenAI will dominate personal agents
“My take is the domain of personal agents is probably of the very large consumer companies like Apple and Google and OpenAI and others that have big consumer brands.”
Insight
Taylor: RAG is woefully insufficient for meaningful enterprise customer service
“What we found in practice is that broad category of technology investment is woefully insufficient for almost any meaningful customer experience. If you think about, you know, all of the interactions you've had with brands that you care about, what percentage …”
Prediction Not checkable as stated
Taylor: AI pre-training will consolidate into a small number of frontier model builders
“I think that will probably play out with the frontier models. We'll end up with a relatively small number of companies doing pre-training you know, which is the really capital intensive part of model building not because, you know, there's not, they're the onl…”
Insight
Taylor: Startups degraded by new model releases are wrappers, not real solutions
“If every time there's a new release of an AI model, somehow it decreases your value, it probably indicates you're not actually a solution. You're, you might be a slight value add on top of the models. I think there's a number of startups that unfortunately sor…”
Opinion
Taylor: Outcome-based pricing could be as big as the SaaS subscription model
“That's another really powerful part of software as a service in the era of AI, is I think you can, you know, I think the best AI companies are aligning their business model with their customers' business models charging for the outcome, you know, and I think t…”