Rocketlane

“Nine months before we launched a product, we launched a community for customer onboarding and implementation professionals. It's called Preflight.”

“And the nine months before launch, we didn't have the sales guy. We had one marketing lead who had joined us, and we were doing like all these, you know, outreach. I was getting on a lot of the calls. Everything was recorded so that the whole team can watch ev…”

“It was all done on a 200 dollar budget. All in-house.”

“When you look at Asana, Monday.com, Smartsheets, etc., we knew that 50% of the projects that run on them are actually client-facing or customer-facing projects run by agencies, run by Implementation teams inside companies, consulting companies, system integrat…”

“I think we were still in a phase where an ex Freshworks team had a premium.”

“We used to send 10,000 dollars a month from August, 20, 21 itself. So just like a couple of months into having the product live.”

“One of the important things we did very early on was very intense pipeline review meetings on a very regular basis. Like two times a week, we had this discipline of going through every single deal with a problem-solving mindset.”

“On the launch day of the product, we did that announcement, did the PH launch, and we got to number one on product hunt. We got, like, I think, two 50 signups that day, which we were struggling to fulfill or cater to in the next two and a half months, because …”

“We have an advantage of building from India, which means we can build more product per dollar raised, and we can build it faster with, like, a larger product team”

“We also created urgency by saying, hey, we are very close to a great milestone as a team. It'll be great if you can confirm your purchase this month instead of next, and customers understand, so they cooperated, and we were able to bring in more deals within a…”

“And we always wanted that, where the brand and, you know, we come across as someone who's been there for longer, come across as more mature than where we were in the journey at every point. So that's like an intentional thing.”

“Because I think when you launch prematurely, you're not living up to the vision. The customer can't decipher that vision when the product isn't there yet.”

“And the good thing was within the first two and a half months, we had 30 paying customers.”

“Actually, 20% of our customers are not SaaS. We have services companies also using us, and that is the segment we would want to focus on and grow as well, because I think they're not, you know, dependent on the funding ups and downs.”