Ganesan: Rocketlane recorded every pre-launch discovery call for the entire team
Srikrishnan Ganesan · Acquisition By Freshworks and Building SaaS in Chennai with Srikrishnan Ganesan, Founder, Rocketlane · Mar 13, 2023 · at 20:01
Srikrishnan Ganesan, co-founder and CEO of Rocketlane, explains how the startup conducted customer discovery and built internal domain expertise prior to launching.
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“And the nine months before launch, we didn't have the sales guy. We had one marketing lead who had joined us, and we were doing like all these, you know, outreach. I was getting on a lot of the calls. Everything was recorded so that the whole team can watch every recording.”
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