Ganesan: 20% of Rocketlane's customers are non-SaaS companies
Srikrishnan Ganesan · Acquisition By Freshworks and Building SaaS in Chennai with Srikrishnan Ganesan, Founder, Rocketlane · Mar 13, 2023 · at 46:49
Srikrishnan Ganesan, founder of customer onboarding platform Rocketlane, explains how the company is diversifying its customer base beyond SaaS startups during a macroeconomic downturn.
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“Actually, 20% of our customers are not SaaS. We have services companies also using us, and that is the segment we would want to focus on and grow as well, because I think they're not, you know, dependent on the funding ups and downs.”
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