Mamaearth

also referred to as: mama earth

26 statements across 8 episodes · 15 bullish · 0 bearish · 10 people on the record · first statement Sep 19, 2019 by Kanwaljit Singh · said 113 times in 24 episodes since 2019 · across every show →

Mentions by year

brought up most by Siddhartha Ahluwalia (54), Rohit Bansal (11), Rahul Chowdhri (8), Ghazal Alagh (8), Kanwaljit Singh (5), Viraj Sheth (2), Varun Alagh (2), Siddhartha (Siddharth) (2)

tap a year for its mentions
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0352019202020212022202320242025episodes it came up in
0052.51052019202020212022202320242025episodesmentions per episode
2025 18 mentions in 5 episodes 4 per episode
2024 9 mentions in 5 episodes 2 per episode
2023 21 mentions in 3 episodes 7 per episode
2022 4 mentions in 3 episodes 1 per episode
2021 39 mentions in 5 episodes 8 per episode
2020 17 mentions in 2 episodes 9 per episode
2019 5 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Mamaearth, oldest first

Sep 19, 2019 positive
Assertion Supported
The Mariwala family backed Mamaearth while WestBridge Capital invested in Design Cafe
“We have family offices, the Mariwala family from Mariko invested in Mama Earth, and then we have private equity investors, like Westbridge invested in Design Cafe.”
Kanwaljit Singh Sep 19, 2019 ▶ 24:00 What is Founder DNA? Exaplains MamaEarth, Boat, Licious Investor, Kanwaljit Singh, Fireside Ventures
Oct 13, 2020 positive
Assertion Not checkable as stated
Chowdhri: Mamaearth Sees Inbound International Traction Driven by Pull, Not Push
“Like clearly Mama Earth is finding good traction, but it is more a pull versus a push today. As in a lot more people are coming from other countries wanting to carry their product.”
Rahul Chowdhri Oct 13, 2020 ▶ 41:06 Rahul Chowdhri, Stellaris Ventures on surge of Direct to Consumer brands in India
Oct 13, 2020 bullish
Assertion Supported
Chowdhri: Mamaearth Is Close to Hitting $100M ARR
“So Mamard is already hitting that number very close to that. So I don't see why that can't happen.”
Rahul Chowdhri Oct 13, 2020 ▶ 9:44 Rahul Chowdhri, Stellaris Ventures on surge of Direct to Consumer brands in India
Mar 22, 2021 positive
Assertion Not checkable as stated
Shilpa Shetty tested Mamaearth products for nine months before investing
“And I think it was after nine months when we got a call Where, you know, she sent us this message that she had been using the products for all that while to see how they did, you know, on her son Vian. And you know, she loved the products and that's how she wa…”
Ghazal Alagh Mar 22, 2021 ▶ 31:00 @mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Mar 22, 2021 positive
Insight
D2C brands must keep marketing and product management in-house
“On marketing side, we've always done everything in-house, and we always believe that, you know, marketing and product are core competence for a company like this, and hence that strength should lie internally.”
Varun Alagh Mar 22, 2021 ▶ 29:04 @mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Mar 22, 2021
Assertion Not checkable as stated
Ghazal Alagh pitched 700 influencers directly in three months
“I remember Ghazal did about 700 conversations in three months, which were direct conversations, selling and telling our story.”
Varun Alagh Mar 22, 2021 ▶ 38:17 @mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Mar 22, 2021
Assertion Supported
Mamaearth has expanded to 10,000 offline retail stores
“And we have expanded to almost 10,000 stores now.”
Varun Alagh Mar 22, 2021 ▶ 16:38 @mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Mar 22, 2021
Disclosure
Mamaearth raised from Sequoia nearing 100 crore annual revenue
“And then Sequoia happened once we were closer to a hundred crore run rate which is where we saw, you know, them as a great partner who's got strong learnings around taking, you know, building companies from a hundred to a thousand crore kind of run rates.”
Varun Alagh Mar 22, 2021 ▶ 18:15 @mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Mar 22, 2021 bullish
Assertion Supported
Mamaearth claims to be profitable and IPO-ready
“From a from a company you know, readiness perspective, I think we are, we would be ready as of yesterday also, right, from a, Sai is the fact that we are profitable, but we just don't feel that we need to raise from public markets as we speak because the busin…”
Varun Alagh Mar 22, 2021 ▶ 23:10 @mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Mar 22, 2021
Disclosure
Mamaearth raised seed funding at 25-30 lakh monthly revenue
“So Fireside we raised largely you know, when we when we were seeing what you call product market fit, right? So I would say we were at revenue run rates about 25, 30 odd lakhs a month, right? About six months into our journey, seeing really good feedback on ou…”
Varun Alagh Mar 22, 2021 ▶ 17:05 @mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Mar 22, 2021 bullish
Disclosure
Honasa Consumer will continue multi-brand expansion over five years
“After seeing the success of TDC we are fairly confident that this is an ongoing strategy that, that we'll continue to execute over the next five years.”
Varun Alagh Mar 22, 2021 ▶ 21:56 @mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Mar 22, 2021
Assertion Supported
Mamaearth launched in 2016 with six baby care products
“That's how we launched Mamart in December of 2016 with six baby care products at that time.”
Ghazal Alagh Mar 22, 2021 ▶ 5:28 @mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Mar 22, 2021 positive
Insight
Scaling D2C brands should build custom tech instead of using SaaS
“We'd rather build a strong custom-owned tech stack than only rely on, on SaaS based tech stacks as we scale.”
Varun Alagh Mar 22, 2021 ▶ 28:34 @mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Mar 22, 2021 positive
Insight
Direct-to-consumer channels provide data control and scalability
“One control over on your own data experience for the consumer. Is far higher when it comes to DTC. Secondly, your ability to scale is, is far higher because it's again a hundred percent market share channel, right? And thirdly, your dependence is, is reducing …”
Varun Alagh Mar 22, 2021 ▶ 16:02 @mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Mar 22, 2021
Disclosure
Mamaearth raised from Stellaris upon hitting one crore monthly revenue
“And then Stellaris round happened when we had hit the one crore a month kind of mark.”
Varun Alagh Mar 22, 2021 ▶ 17:49 @mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Sep 27, 2021 positive
Insight
Amazon and Flipkart act as the true VCs for Indian D2C brands
“I think Amazon Flipkart are the true VCs. I would say they have created hundreds of entrepreneurs, like both, look at both, look at Wakefit, look at Mama, look at so many brands out there. Amazon has created those so many D to C brands, right?”
Ankit Garg Sep 27, 2021 ▶ 46:01 How @Wakefit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg | The Neon Show
Dec 29, 2023 neutral
Assertion Supported
Mamaearth Had Only 7 Lakhs in Monthly Sales When Titan Capital Invested
“Obviously what they had created already, it was still a very small business. They were doing like seven lakhs a month. In sales. That's it.”
Rohit Bansal Dec 29, 2023 ▶ 15:59 Early Investor of Ola, Urban Company & Mamaearth Shares Startup Success Secrets | Neon Show
Dec 29, 2023 positive
Assertion Supported
Titan Capital Saw 100x+ Returns on Ola, Urban Company, and Mamaearth
“We've had some companies, which, you know, is out there in the media, which have done, done a great sort of great hundreds, as they say, a hundred X plus returns, whether it's an Ola or an urban company or a Credgenics, Hoff Business, Mamark.”
Rohit Bansal Dec 29, 2023 ▶ 57:52 Early Investor of Ola, Urban Company & Mamaearth Shares Startup Success Secrets | Neon Show
Dec 29, 2023
Assertion Supported
Mamaearth Sold Only Newborn Mosquito Repellent When Titan Capital First Invested
“Even if it's as small a TAM as toxin-free mosquito repellents for newborn kids, which is exactly what MAMA was when we invested in the company.”
Rohit Bansal Dec 29, 2023 ▶ 42:15 Early Investor of Ola, Urban Company & Mamaearth Shares Startup Success Secrets | Neon Show
Dec 29, 2023 positive
Insight
A Mother Choosing a Product for Her Child Represents Peak Brand Trust
“In a small mother group, I mean, just a mother choosing something for their child is, I feel, the highest level of trust that you need to earn. And if even in a small group, such a large percentage of mothers are choosing, then they must be doing something rig…”
Rohit Bansal Dec 29, 2023 ▶ 15:13 Early Investor of Ola, Urban Company & Mamaearth Shares Startup Success Secrets | Neon Show
Apr 19, 2024 bullish
Assertion Supported
Chanchani: Mamaearth is growing 27% to 30% at ~2,000 crore revenue
“Mama Earth at, Say an expected revenue of about, you know, 2000 dollars cross in this particular financial year. Which is not immaterial. It's fairly large, right? It is still growing at anywhere between, you know, 27 to 30 odd percent, right?”
Kashyap Chanchani Apr 19, 2024 ▶ 35:27 Is Quick Commerce Future Of Retail & India's IPO Market- Investment Banker Explains on The Neon Show
Aug 31, 2024
Assertion Partly supported
Ahluwalia: Mamaearth investors sold only 2-3% equity post-IPO
“Even if you see the companies, but it's gone public, even let's say company like Mama went public at 1.8 billion. Every investor just sold in, in a span of six months, only two to three percent of their equity. There was not a single point in time where an inv…”
Siddhartha Ahluwalia Aug 31, 2024 ▶ 46:19 Indian SaaS, AI Wave, IPO & Best Country For Co. Registration | 2024 Insights With SaaS Founder
Feb 14, 2025 neutral
Disclosure
Goyal: Stellaris assumed a $750M exit for Mamaearth in 2018
“2018 when we did Mama Earth, Our exit assumption was a seven hundred and fifty million dollars valuation for the company.”
Alok Goyal Feb 14, 2025 ▶ 1:21:38 $600M AUM, 44 Bets, and a 30x Return Unicorn: Stellaris Venture Partners on Picking Winners Early
Feb 14, 2025 positive
Assertion Partly supported
Goyal: Mamaearth grew from ₹10Cr to ₹2,000Cr and listed in five years
“If you look at Mama's journey, we came in that company in the second half of 2018, when they were just about 10 crore run rate in five years, they crossed 2000 and listed”
Alok Goyal Feb 14, 2025 ▶ 58:19 $600M AUM, 44 Bets, and a 30x Return Unicorn: Stellaris Venture Partners on Picking Winners Early
Feb 14, 2025 positive
Disclosure
Banglani: Alok Goyal and I initially opposed Stellaris investing in Mamaearth
“With Mama Arth with Mama Arth, I'm quite relieved that Rahul did the deal, even though Alok and I were quite opposed to it at that point.”
Ritesh Banglani Feb 14, 2025 ▶ 14:06 $600M AUM, 44 Bets, and a 30x Return Unicorn: Stellaris Venture Partners on Picking Winners Early
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