Mamaearth co-founder Varun Alagh discusses early marketing efforts before agencies existed, detailing the hands-on outreach done by co-founder Ghazal Alagh.
“I remember Ghazal did about 700 conversations in three months, which were direct conversations, selling and telling our story.”
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More from Varun Alagh
AssertionSupported
Mamaearth claims to be profitable and IPO-ready
“From a from a company you know, readiness perspective, I think we are, we would be ready as of yesterday also, right, from a, Sai is the fact that we are profitable, but we just don't feel that we need to raise from public markets as we speak because the busin…”
Varun AlaghMar 22, 2021▶ 23:10@mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Insight
Scaling D2C brands should build custom tech instead of using SaaS
“We'd rather build a strong custom-owned tech stack than only rely on, on SaaS based tech stacks as we scale.”
Varun AlaghMar 22, 2021▶ 28:34@mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Insight
Direct-to-consumer channels provide data control and scalability
“One control over on your own data experience for the consumer. Is far higher when it comes to DTC. Secondly, your ability to scale is, is far higher because it's again a hundred percent market share channel, right? And thirdly, your dependence is, is reducing …”
Varun AlaghMar 22, 2021▶ 16:02@mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Insight
D2C brands must keep marketing and product management in-house
“On marketing side, we've always done everything in-house, and we always believe that, you know, marketing and product are core competence for a company like this, and hence that strength should lie internally.”
Varun AlaghMar 22, 2021▶ 29:04@mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
AssertionSupported
Mamaearth has expanded to 10,000 offline retail stores
“And we have expanded to almost 10,000 stores now.”
Varun AlaghMar 22, 2021▶ 16:38@mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
Disclosure
Mamaearth raised seed funding at 25-30 lakh monthly revenue
“So Fireside we raised largely you know, when we when we were seeing what you call product market fit, right? So I would say we were at revenue run rates about 25, 30 odd lakhs a month, right? About six months into our journey, seeing really good feedback on ou…”
Varun AlaghMar 22, 2021▶ 17:05@mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
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