Shilpa Shetty tested Mamaearth products for nine months before investing
Ghazal Alagh · @mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh · Mar 22, 2021 · at 31:00
Ghazal Alagh, co-founder of Mamaearth, describes how Bollywood actress Shilpa Shetty agreed to partner with and invest in the baby and personal care brand.
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“And I think it was after nine months when we got a call Where, you know, she sent us this message that she had been using the products for all that while to see how they did, you know, on her son Vian. And you know, she loved the products and that's how she wants to come on board. And I mean, the surprise was that she didn't just want to be the face of the brand, but she also wanted To invest in the company”
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