Mamaearth, every mention
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every year anyone Siddhartha Ahluwalia 54Rohit Bansal 11Rahul Chowdhri 8Ghazal Alagh 8Kanwaljit Singh 5Viraj Sheth 2Varun Alagh 2Siddhartha (Siddharth) 2Ishaan Mittal 2Anand Lunia 2
Verbatim, from the transcripts: the passages where Mamaearth comes up
How to Build a Startup in 2025? | Shikhil, Co-Founder Astra Security
- ▶ 52:06 Shikhil Sharma What our scale is, who our customers are, but sometimes when I'm on a call, on a conversation, they, ah, this comes up, and they, they got to know that, you know, Mahama Arth is a customer, and then they're using some other products, which…
7 Myths About Selling B2B SaaS In India ft Unicommerce Founder Kapil Makhija
- ▶ 51:38 Kapil Makhija So, and also the new age equivalents like Mama Earth, Boat, M caffeine, et cetera.
15 Years Of Investing Lessons In 75 Minutes With Prime Ventures and Stellaris Partners | Neon Show
- ▶ 1:15:09 Siddhartha Ahluwalia Because I know till, till we hit something like Maamart. 2 times in the scene
What's Happening To VC In India w/ All In Capital, Peer Capital & Upekkha
- ▶ 41:02 Kushal Bhagia This is after mama and second within brands, jewelry, everyone was like, this is not a job.
$600M AUM, 44 Bets, and a 30x Return Unicorn: Stellaris Venture Partners on Picking Winners Early
- ▶ 1:27 Alok Goyal While not a software company, if you look at Mamart Journey, we came in that company in the second half of 2018, when they were just about 10 crore run rate.
- ▶ 9:46 Siddhartha Ahluwalia For example, you know, Mama Earth and Watfix, the biggest winners from Stellaris portfolio, they were not the most quoted companies at their time by VCs.
- ▶ 14:01 Siddhartha Ahluwalia And was it the same case with Mamart and WhatFix? 4 times in the scene
- ▶ 46:19 Siddhartha Ahluwalia Uh, Mama Earth was the first D to C company that came out of portfolio and from India to have, you know, listed on the markets.
- ▶ 58:19 Alok Goyal I mean, um, while not a software company, if you look at Mama's journey, we came in that company in the second half of 2018, when they were just about 10 crore run rate in five years, they crossed 2000 and listed those things we could not…
- ▶ 1:02:46 Ritesh Banglani And, uh, that is in fact the, uh, the, the route through which Mama Earth got funded.
- ▶ 1:19:22 Siddhartha Ahluwalia MAMARTH and WATFIX were great outcomes for an eighty million fund. 4 times in the scene
Indian SaaS, AI Wave, IPO & Best Country For Co. Registration | 2024 Insights With SaaS Founder
- ▶ 46:19 Siddhartha Ahluwalia Even if you see the companies, but it's gone public, even let's say company like Mama went public at 1.8 billion.
$10 Trillion Goal, Reverse Brain Drain & IPO Market I Nansi & Siddhartha On India’s Bright Future
- ▶ 21:07 Siddhartha (Siddharth) Uh, this year, Mahmurth went IPO, uh, right?
Nansi Asks Siddhartha About Neon Fund 3, VC Career And Future Life Updates I Neon Show
- ▶ 25:14 Siddhartha (Siddharth) Earlier people used to say they don't want to back husband and wife and Varun and Gazal from Mama Earth proved them wrong.
Is Quick Commerce Future Of Retail & India's IPO Market- Investment Banker Explains on The Neon Show
- ▶ 33:53 Siddhartha Ahluwalia Which are consumer brands, for example, Mama Earth, Nica, Go Color, Sula, right? 4 times in the scene
- ▶ 42:22 Siddhartha Ahluwalia I think Mamar should be given due credit for that.
Watch This BEFORE Buying Banking Stocks I Deepak Shenoy I Capitalmind I Neon Show
- ▶ 1:18:24 Deepak Shenoy Mama Artha.
Early Investor of Ola, Urban Company & Mamaearth Shares Startup Success Secrets | Neon Show
- ▶ 0:15 Siddhartha Ahluwalia I believe Ola, Urban Company, and Mamarta talked three of your investments.
- ▶ 12:36 unnamed speaker If you have to recall, like, I believe Ola, Urban Company, and Mamart are some of the top three of your investments, right? 6 times in the scene
- ▶ 42:15 Rohit Bansal Even if it's as small a TAM as, uh, toxin-free mosquito repellents for newborn kids, which is exactly what MAMA was when we invested in the company. 3 times in the scene
- ▶ 43:51 Rohit Bansal Mama Earth in itself. 6 times in the scene
- ▶ 48:33 Rohit Bansal I remember we invested in Beardo back in the day when people had just started, this is even before Mama Earth, when people had just started growing beards.
- ▶ 57:52 Rohit Bansal Uh, you know, we've had some companies, which, you know, is out there in the media, which have done, done a great sort of great hundreds, as they say, a hundred X plus returns, whether it's an Ola or an urban company or a Credgenics, Hoff…
The India Opportunity, Youth’s BIGGEST Problem & Future of Startups | India Quotient VC on Neon Show
- ▶ 1:22:02 Anand Lunia So mama earth pricing, digit pricing. 2 times in the scene
Podcasting to Investing: Breakdown of Our Journey | 100x Entrepreneur
- ▶ 19:07 Nansi Mishra Because we see, like, very thoughtful, meaningful names from D to C brands like Mom Earth.
The PLAYBOOK To Win The D2C Market Ft. Abhishek Goenka, Head & CIO RPSG Capital Ventures
- ▶ 1:56 Siddhartha Ahluwalia And they started building consumer brands that today are, you know, known as Mama Earth, Boat, Noise, that they wanted that you could buy as a consumer from their own website. 2 times in the scene
From a Flower Shop to a 1000Cr Business Ft. Vikaas Gutgutia, Founder & MD of Ferns N Petals
- ▶ 33:17 Siddhartha Ahluwalia They have been few founders, Mamart founders and funds and cattle founders and mom company founders.
The Gardening Approach of Seed Investing ft Bipin Shah, Partner, Titan Capital
- ▶ 8:10 Bipin Shah So, uh, you can see, uh, Ola, Urban Club, LaserPay, uh, then Recent Return, Mamar, and Off Business also in Last FY.
How @Wakefit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg | The Neon Show
- ▶ 46:08 Ankit Garg I would say they have created hundreds of entrepreneurs, like both, look at both, look at Wakefit, look at Mama, look at so many brands out there.
Marico Limited founder on Sustainability, Growth and Hiring ft. Harsh Mariwala
- ▶ 27:07 Harsh Mariwala So whether it is, whoever it is, Mama Earth, we acquired a DTC brand Beardo about, uh, two years back.
@mamaearthindia1509 Founders on D2C growth, ft. Ghazal & Varun Alagh
- ▶ 0:14 Ghazal Alagh And, um, we, we did not come up with a better name than Shilpa with the, with her way of living, with the values that she, um, you know, was, was standing for, was, was very close to us as Mama Earth. 2 times in the scene
- ▶ 2:34 Siddhartha Ahluwalia Today we have with us the husband-wife duo, co-founders of Mamat, Gazal and Varun Alag. 2 times in the scene
- ▶ 3:31 Siddhartha Ahluwalia And it's fantastic to see, you know, uh, the, the current scale of Mama Earth. 4 times in the scene
- ▶ 6:00 Siddhartha Ahluwalia And what was your background prior to Marmalt and what was Gazal's background prior to Marmalt? 3 times in the scene
- ▶ 18:53 Siddhartha Ahluwalia And Ghazal, what do you think, you know, what, what, where the traditional brands lacked that you as Mamart, you know, leveraged, uh, in, in your journey and became the fastest growing D to C brand of India?
- ▶ 20:40 Varun Alagh We were building certain playbooks and, uh, because of what we have learned on Mama Earth. 2 times in the scene
- ▶ 22:11 Siddhartha Ahluwalia So on, you know, as you shared, what does the next five years of MAMA look like? 3 times in the scene
- ▶ 24:04 Siddhartha Ahluwalia Uh, Gazal, uh, how were you able to, you know, relate to the, the first set of mothers, let's say the first set of thousand mothers, because now you have billion plus consumers, and I think the first set of thousand mothers would have… 2 times in the scene
- ▶ 29:52 Ghazal Alagh And, um, we, we did not come up with a better name than Shilpa with the, with her way of living, with the values that she, um, you know, was, was standing for, was, was very close to us as Mama Art. 6 times in the scene
- ▶ 33:29 Siddhartha Ahluwalia And one, you have been, uh, able to leverage, uh, the influencer marketing really well in the journey of Marmar. 2 times in the scene
Mastermind behind @beerbiceps and Monk Entertainment Viraj Sheth on Influencer Marketing
- ▶ 12:58 Viraj Sheth Um, so your, like your wow skin science, a mama or a Nikon, the likes of those.
- ▶ 20:36 Viraj Sheth Um, the likes of a Wow, SkinSense, or a Mammoth, or a Flow Mattress, or all of these guys, we worked with them when they were on their seed stage or a Series A at best.
Inside the mind of Kunal Bahl, Co-Founder, Snapdeal & Titan Capital
- ▶ 27:27 Siddhartha Ahluwalia So Kunal, you are the first chick in one of the largest D to C brands, Mama Earth, right? 5 times in the scene
- ▶ 32:56 Siddhartha Ahluwalia Uh, you invested in MAMA based on an insight, uh, very early, what your wife shared it.
- ▶ 37:21 Siddhartha Ahluwalia And, you know, just, just, just to mention, you know, a couple of your, like, super breakout companies, for example, we already covered Mamart, the other, which I want to highlight, Ola Urban Clap.
- ▶ 42:03 Siddhartha Ahluwalia And, uh, you know, you share some of these journeys from mama to urban club, but say in 2020, when an entrepreneur reaches out to you, uh, how do you evaluate investment even before product market fit?
Rahul Chowdhri, Stellaris Ventures on surge of Direct to Consumer brands in India
- ▶ 0:34 Siddhartha Ahluwalia Stellaris is an early stage fund focused on seed to series A and has invested in some of the well-known companies like Mama, Shop, and Voxx, Vogo.
- ▶ 4:31 Siddhartha Ahluwalia How did you invest in Mamas? 6 times in the scene
- ▶ 9:29 Rahul Chowdhri And that was the thesis behind Momarth as well. 6 times in the scene
- ▶ 41:06 Rahul Chowdhri So if not from our company, uh, like clearly Mama Earth is finding good traction, but it is, uh, more a pull versus a push today. 2 times in the scene
Ishaan Mittal on how Sequoia India helps founders build high growth companies
- ▶ 1:44 Ishaan Mittal More recently, have been a part of our investments like Razorpay, Mama Earth, Finova Capital, and Five Star Finance, which are NBFCs.
- ▶ 12:28 Ishaan Mittal I think one of the most recent ones of that is Mama Earth, uh, which is going after the thesis that I just mentioned of, uh, being a digital first personal care brand for their consumers.
What is Founder DNA? Exaplains MamaEarth, Boat, Licious Investor, Kanwaljit Singh, Fireside Ventures
- ▶ 9:40 Kanwaljit Singh So if you take an example, say, of a mama earth, which is a baby product and, you know, meant for pregnant moms and the infant child, the story is that 3 times in the scene
- ▶ 24:00 Kanwaljit Singh We have family offices, the Mariwala family from Mariko invested in Mama Earth, and then we have private equity investors, like Westbridge invested in Design Cafe.
- ▶ 32:17 Kanwaljit Singh Uh, we have an example of Mama Earth where, uh, the founder Varun is ex-Unilever.