Fireside Ventures Managing Partner Kanwaljit Singh explains the diverse types of co-investors and follow-on capital entering Fireside's consumer brand portfolio companies.
“We have family offices, the Mariwala family from Mariko invested in Mama Earth, and then we have private equity investors, like Westbridge invested in Design Cafe.”
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More from Kanwaljit Singh
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Singh: 60% to 70% of Fireside portfolio companies will achieve successful outcomes
“We believe that we will see anywhere from 60 to 70% of our companies with successful outcomes. So our dependence on one single success or two single success companies, which will do significantly high returns at the cost of some of the others not being able to…”
Singh: Entrepreneurs should grow on their own steam and avoid unnecessary VC
“A lot of times, you know, we meet entrepreneurs where our advice is don't raise VC money. I mean, you have a great business, you have a great idea, you're doing well, actually manage to grow it on your own steam. Go to an investor only when you truly believe t…”
Singh: Macro factors will enable hundreds of new Indian consumer brands
“The whole idea of Fireside was born out of this belief that something very interesting was happening in the consumer brand space, driven by some macro factors which we are really excited about, and I decided that I would probably focus my time and effort on th…”
Favorable unit economics allow struggling consumer startups to survive without shutting down
“So what happens is that in most of these businesses, because like I said earlier, the unit economics is quite favorable. The companies can continue to, you know, almost manage their expenses and manage their burn. Without having to shut down for a fairly long …”
Fireside expects consumer brands to reach ₹100 crore revenue within five years
“As a thumb rule, we believe that we can participate in a company which comes in at say five to 10 crores of revenue and help them achieve a hundred crore revenue in about five years. So that's our thumb rule norm that we are following now. And typically you ca…”
Founders should delegate daily operations by ₹50 crore in revenue
“One of the things that we are very conscious about is you start bringing in senior leadership into the organization. So that by the time you are at a 50 crore run rate, you have enough strength of people in your team who can do the day-to-day business on an on…”
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