The Ledger
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Prediction: Messenger will replace email and websites within seven years
“Like, the potential of bots and of messenger is still by far 90%, 95% of it is untapped. We think that messenger is gonna become the central hub of communication between businesses and customers, and in a few years, three, five, seven years, it's gonna capture…”
Yang: Emerging markets skip websites and go straight to messenger bots
“There are some countries where Telegram is the number one communication channel, and people need a way to be represented there, so bots come into that space and they start to actually take on the role of websites, because people are not building websites, they…”
Yang: Messenger bot multi-step micro-interactions achieve 95% to 98% CTR
“It's 95 to 98%, and it doesn't get lower.”
Yang: 10K-user health bot achieved 80% opens sending 14 messages weekly
“So we had one bot that had over 10,000 subscribers, and they messaged, like in the span of a week, they messaged their audience 14 times. And? And they got 80% open rates and 10%, 10% CTR on each one of those messages.”
Yang: WebViews will be huge for Messenger by enabling complex use cases
“I think web use are going to be huge for messenger because they unlock so much of more complex use cases that are not just not possible through bots.”
Yang: Website visitors are anonymous, but Messenger bot visitors become active connections
“If you're, if you have visitors on websites, those visitors are not your, like, They're not your customers yet. You don't know them. You know who they are. You don't know, like, what's, you don't have a connection with them. But if they're in Messenger, everyo…”
Yang: Low ARPU consumer apps require pure viral growth
“With consumer projects, like, when you have the like, revenue per user less than a dollar a year, if you're, like, running ads or something, you have to have millions of users. And that you can get only, like, getting them for free, basically, virally.”
Yang: Marketer Sean Patrick Simpson amassed over 40k Messenger subscribers
“So, we have this just messenger alchemist Sean Patrick Simpson, who gets, he got over 40,000 messenger subscribers on his messenger list”
Yang: ManyChat user generated $11k in sales from $2k ad spend
“So one of the campaigns that he did, he spent, like, 2000 on ads and made 11,000 in sales in just, like, a few months. Days.”
Yang: Facebook Messenger bans promotional messages outside 24-hour window
“After 24 hours you can only send content that people subscribe to, And that cannot be, like, promotional or ads”
Yang: EDM record label bot gets 56% CTR on weekly audio previews
“We have one client, it's a music label, a record label. They sent out one broadcast every week, so a weekly broadcast with a 32nd preview of an upcoming single from their record label, and it's an electronic dance music label, so they put out a lot of singles …”
Yang: Facebook has 65M business Pages adaptable into bots
“It's 1.2 billion people every month using the messenger platform. They have over sixty five million businesses using pages and each page is a potential is a one click away from becoming a bot.”
Yang: Intercom has 17,000 customers while ManyChat has 20,000 connected bots
“Inter, Intercom has, like, 17,000 customers, and we already have over 20,000 bots connected to the platform.”
Yang: Facebook drove high F8 engagement using Messenger parametric codes for swag
“What Facebook did is they put up this parametric code that said, like, Hey, if you want free swag, just scan this code, and you're gonna we're gonna send you a message of what you've got, and it can be a t-shirt, socks, or something else, and everyone was like…”