Yang: Facebook drove high F8 engagement using Messenger parametric codes for swag
Mikael Yang · #1453 The future of chat (and interacting with your customers) · May 26, 2017 · at 27:51
Mikael Yang, founder of ManyChat, discusses physical-to-digital lead generation using Facebook Messenger parametric QR codes.
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“What Facebook did is they put up this parametric code that said, like, Hey, if you want free swag, just scan this code, and you're gonna we're gonna send you a message of what you've got, and it can be a t-shirt, socks, or something else, and everyone was like, what am I gonna get? So this parametric code becomes like this door that you, like, can open and see what's inside the box, so there was just, like, Or it's of people with their phones trying to, like, get, and everybody, I got socks”
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