Meta

also referred to as: facebook

includes Facebook Messenger, Facebook Ads, Facebook Live, Facebook Ad

10 statements across 6 episodes · 5 bullish · 2 bearish · 6 people on the record · first statement Jan 25, 2010 by Seth Godin · said 130 times in 23 episodes since 2010 · across every show →

Mentions by year, the whole family

brought up most by Andrew Warner (49), Mikael Yang (29), Joe Apfelbaum (6), Ben Cera (5), Neil Patel (4), Evgeny Matze (4), Wade Foster (3), Sam Ovens (3)

tap a year for its mentions
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048201020122014201620182020202220242026episodes it came up in
00134258201020122014201620182020202220242026episodesmentions per episode
2026 24 mentions in 7 episodes 3 per episode
2025 24 mentions in 8 episodes 3 per episode
2018 2 mentions in 1 episode
2017 72 mentions in 3 episodes 24 per episode
2014 4 mentions in 1 episode
2012 2 mentions in 1 episode
2010 2 mentions in 2 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Meta, oldest first

Jan 25, 2010 negative
Disclosure
Godin avoids television, meetings, Twitter, and Facebook to reclaim his time
“Because if you don't watch TV, and you don't go on Twitter, and you don't go on Facebook, and you don't go to meetings, which I don't, there's a lot of time.”
Seth Godin Jan 25, 2010 ▶ 30:48 #214 How To Produce Like A Linchpin By Understanding Your Lizard Brain – with Seth Godin
Mar 3, 2017
Assertion Not checkable as stated
Consulting.com spends $30,000 per day on Facebook advertising
“Some time, most of the time, 30 grand a day.”
Sam Ovens Mar 3, 2017 ▶ 57:39 #1417 How Sam Ovens is helping everyday people start their own consulting businesses
Mar 3, 2017
Assertion Not checkable as stated
Consulting.com has logged over 700,000 Facebook conversion pixel fires
“So I've put Over 700,000 fires on my conversion pixel, so it is so smart that I can target America, and I do.”
Sam Ovens Mar 3, 2017 ▶ 59:40 #1417 How Sam Ovens is helping everyday people start their own consulting businesses
May 26, 2017 positive
Assertion Supported
Yang: Facebook drove high F8 engagement using Messenger parametric codes for swag
“What Facebook did is they put up this parametric code that said, like, Hey, if you want free swag, just scan this code, and you're gonna we're gonna send you a message of what you've got, and it can be a t-shirt, socks, or something else, and everyone was like…”
Mikael Yang May 26, 2017 ▶ 27:51 #1453 The future of chat (and interacting with your customers)
May 26, 2017 bullish
Assertion Supported
Yang: Facebook has 65M business Pages adaptable into bots
“It's 1.2 billion people every month using the messenger platform. They have over sixty five million businesses using pages and each page is a potential is a one click away from becoming a bot.”
Mikael Yang May 26, 2017 ▶ 54:04 #1453 The future of chat (and interacting with your customers)
Feb 3, 2026 positive
Assertion Not checkable as stated
Wave AI grew from $1M to $6M ARR in four months
“There was a time where we did, it was a couple of years ago, where meta ads worked super well, and I grew from like a million ARR to like six in like four months, like it was crazy, because it was a first of its kind thing, and it just crushed it on meta.”
Josh Mohrer Feb 3, 2026 ▶ 49:55 #2296 The $7 Million Vibe Coded App
Feb 3, 2026 negative
Assertion Not checkable as stated
Wave AI has failed to make Meta ads work for a year
“And I haven't been able to get meta ads to work in more than a year. Every few months I dip back in, I spend a bunch and it fails.”
Josh Mohrer Feb 3, 2026 ▶ 42:23 #2296 The $7 Million Vibe Coded App
Mar 2, 2026 bullish
Disclosure
Cera: Pulsia autonomously creates Sora video ads and manages Meta campaigns
“In the first iteration of, like, the ads feature that I built about two weeks ago, it's a pretty recent feature the AI is autonomously running ads, so, like, the crazy thing is that as a user, you click on a button called Run Ads, there's a single button, you …”
Ben Cera Mar 2, 2026 ▶ 3:14 #2298 This AI generates $689K
Mar 2, 2026 neutral
Disclosure
Cera: Pulsia utilizes specialized autonomous agents for engineering, marketing, and support
“Pulsia is like a series of like autonomous agents specialized in different categories, right? So you have like a, you have an engineering agent that's like really good at code and it's like set up to code that has access to like a web server, a GitHub account,…”
Ben Cera Mar 2, 2026 ▶ 1:01 #2298 This AI generates $689K
May 30, 2026 positive
Assertion Supported
Ries: Anthropic's Long-Term Benefit Trust appoints corporate board directors
“Their company is governed by something called the long-term benefit trust, which is an outside set of trustees that are not like a vague advisory board or like remember the trust And safety counsel that that Facebook famously had and The totally ignored. The L…”
Eric Ries May 30, 2026 ▶ 5:14 #2307 Eric Ries: Why Anthropic Won and How To Build Incurruptible companies
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