Josh Mohrer, founder of Wave AI, discusses why paid acquisition on Meta platforms has consistently failed for his consumer subscription app.
0:00 / 0:06exact quote · 6.4s
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“And I haven't been able to get meta ads to work in more than a year. Every few months I dip back in, I spend a bunch and it fails.”
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More from Josh Mohrer
Insight
Mohrer: Getting attention is more important than making a good product
“They're good at getting attention, which, by the way, is more important than making a good product.”
Josh MohrerFeb 3, 2026▶ 52:07#2296 The $7 Million Vibe Coded App
Opinion
Mohrer: Going vertical-specific with AI note-taking apps is 'totally crazy'
“So I think going vertical specific is like, is, is totally crazy. I mean, all my competitors should go ahead and do that, but I think that it makes more sense to be kind of general for this. Like Uber isn't rides for a specific use case. It's just rides.”
Josh MohrerFeb 3, 2026▶ 15:07#2296 The $7 Million Vibe Coded App
PredictionNot checkable as stated
Mohrer: AI puts software abstraction layers and niche SaaS tools at risk
“The notion of abstraction layers, I think are at risk from AI. So what do I mean by that? Whereas I previously like use a SAS tool that does a certain thing to achieve a goal. Now I just asked the AI to build it from scratch. And it's like, I'm not gonna repla…”
Josh MohrerFeb 3, 2026▶ 27:25#2296 The $7 Million Vibe Coded App
AssertionSupported
Mohrer: Cluelly cloned Wave AI's mobile app and exact $139.99 annual price
“Well, they have a mobile app that looks just like mine. It just does the thing that my app does, and they price it exactly the same. You know, one 39 99 annually is very much alike.”
Josh MohrerFeb 3, 2026▶ 51:28#2296 The $7 Million Vibe Coded App
AssertionNot checkable as stated
Josh Mohrer operates Wave AI entirely as a solo team
“You're talking to the whole team. There have been some people that have come in and out over the course of the now three years to help with some higher end engineering work, some of the marketing stuff, but by and large, I've done all the engineering. I do all…”
Josh MohrerFeb 3, 2026▶ 1:41#2296 The $7 Million Vibe Coded App
Opinion
Mohrer: AI has not solved customer support automation
“It was way too early. And frankly, I still don't think it's a solved. I still don't think that AI has kind of solved that. And I still do all my support by hand, although I am building out something to kind of Help with that automatically.”
Josh MohrerFeb 3, 2026▶ 8:37#2296 The $7 Million Vibe Coded App
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