Brian Chesky

Co-founder and CEO, Airbnb · 1 appearance on the record.

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founderexecutiveinvestor@bchesky ↗LinkedIn ↗airbnb.com ↗Wikipedia ↗Instagram ↗

Brian Chesky co-founded Airbnb in 2008 alongside Joe Gebbia and Nathan Blecharczyk, steering the peer-to-peer home-sharing platform from its inception through its multi-billion-dollar 2020 IPO. A graduate of the Rhode Island School of Design, he is known for applying design-led principles to technology and popularizing hands-on, founder-led operational management.

14statements → 6claims → 2claims resolved → 4/5average certainty → 1.64/5average debate potential → ≈4.5/5argument clarity, estimated → 3said about them ↓

1 supported 0 partly supported 1 contradicted 1 not yet assessed 3 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 6 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 2 are resolved, 1 is not yet assessed, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Brian argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Chesky: First Airbnb SXSW release had no online payments
“That, for that vision, Did not have online payments like it has now. It was merely to provide housing for conferences, and that was our, kind of, the first entry into the market.”
Brian Chesky Jan 28, 2010 ▶ 13:39 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe

Their most notable contradicted claim

Assertion Contradicted
Chesky: Airbnb was the first to combine host and space photos
“On couch surfing, you saw the photo of the person. On Craigslist, you saw the photo of the place, but on no website did you see both, like, the person and their place. I think that was one really important ingredient that made it really compelling.”
Brian Chesky Jan 28, 2010 ▶ 16:20 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Brian Chesky on measured tape to publish a rate. This says nothing about how they speak.

Everything Brian Chesky said on Mixergy that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Chesky: Early Startups Should Avoid All-or-Nothing 'Super Bowl' Launches
“And, you know, the kind of thing we tell people whenever we're giving advice is don't go for the Super Bowl launch. Don't go for one single thing. You don't have to worry about exclusive story.”
Brian Chesky Jan 28, 2010 ▶ 33:28 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
Insight
Chesky: Start PR with small blogs before pitching mainstream media
“The answer that it was, it always started as like an invert, like a pyramid and you always start at the bottom. And you work your way up to mainstream media. And the top of the pyramid is CNN, or New York Times. The bottom of the pyramid are all, any person th…”
Brian Chesky Jan 28, 2010 ▶ 28:45 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
Assertion Not checkable as stated
Chesky: Paul Graham doubted Airbnb's idea but praised founders' resourcefulness
“It, the long story short is we ended up getting in Y Combinator, and I remember on the interview, he brought the cereal, and, you know, Paul Graham said, I remember him saying, like, he wasn't entirely sure of the idea. He said, well, it sounds different, but …”
Brian Chesky Jan 28, 2010 ▶ 45:51 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
Insight
Chesky: Making 100 people love a product is the hardest startup hurdle
“And the other idea, and this is actually something that Paul Buckeye is one of the speakers at Wycombe as well, he said, He said, make something that a hundred people love. And it may take a year, it may take two years for a hundred people to love it, but that…”
Brian Chesky Jan 28, 2010 ▶ 52:30 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
Assertion Contradicted
Chesky: Airbnb was the first to combine host and space photos
“On couch surfing, you saw the photo of the person. On Craigslist, you saw the photo of the place, but on no website did you see both, like, the person and their place. I think that was one really important ingredient that made it really compelling.”
Brian Chesky Jan 28, 2010 ▶ 16:20 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
Insight
Chesky: Small Companies Can Retell Their Story Repeatedly With New Angles
“So, you know, when you're a really small company, like, you have the opportunity to retell your story many, many times. As long as every time you tell it, there's something different about it.”
Brian Chesky Jan 28, 2010 ▶ 34:02 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
Assertion Not checkable as stated
Chesky: Meeting Barry Manilow's drummer inspired Airbnb's whole-home listings
“Barry Manilow's drummer changed the course of our company forever because we met Barry Manilow's drummer. He, we realized that he didn't want to just list his bedroom. He wanted to list his entire apartment. Why? Because he goes on tour with Barry. And they go…”
Brian Chesky Jan 28, 2010 ▶ 54:04 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
Assertion Not checkable as stated
Airbnb became profitable during its winter 2009 Y Combinator batch
“All of a sudden, we actually became profitable over the course of Y Combinator. You know, our, the revenue we're making was then funding our operations.”
Brian Chesky Jan 28, 2010 ▶ 59:14 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
Insight
Chesky: Founders with existing products get the most value from YC
“My advice is for people to have already kind of figured out, like, so they already have something going. They've already kind of struggled through an idea and figured it out. I think those are the people that are at the best advantage. And then Paul Graham can…”
Brian Chesky Jan 28, 2010 ▶ 1:04:32 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
Insight
Chesky: Founders must make something people need, not just want
“Paul Graham says, make something people want, and we kind of, You know, tweak that a little, and our kind of saying in the company is, make something people need. Like, we absolutely should make something people need”
Brian Chesky Jan 28, 2010 ▶ 1:13:35 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
Assertion Open · timeframe Jan 2010
Chesky: Airbnb has listings across 2,200 cities in 110 countries
“While we don't list the number of listings we have listings in 2200 cities in a 110 countries, and we've got about 75,000 travelers on our site.”
Brian Chesky Jan 28, 2010 ▶ 2:24 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
Disclosure
Chesky: Early Airbnb growth relied strictly on press and word of mouth
“Our strategy, you know, from where we came from, and I think it kind of explains where, you know, we started off just getting a lot of press, and we relied on press and word of mouth to grow.”
Brian Chesky Jan 28, 2010 ▶ 17:45 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
Disclosure
Chesky: Airbnb enforced a strict 'three clicks to book' design rule
“So you can put in your credit card, and we had this saying, three clicks to the book it button. Had to be three clicks to the book it button.”
Brian Chesky Jan 28, 2010 ▶ 24:17 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe
Assertion Supported
Chesky: First Airbnb SXSW release had no online payments
“That, for that vision, Did not have online payments like it has now. It was merely to provide housing for conferences, and that was our, kind of, the first entry into the market.”
Brian Chesky Jan 28, 2010 ▶ 13:39 #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe

The other half of the tape: Brian Chesky's own voice is left out of every number here. Other people bring the name up 3 times in 1 episode on Mixergy. every mention, with the transcript →

Who brings them up most Garry Tan 3

Every mention by year

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Appearances (1)

EpisodeDateSpeaking time
#216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Jan 28, 2010 38m
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