Chesky: Early Startups Should Avoid All-or-Nothing 'Super Bowl' Launches
Brian Chesky · #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe · Jan 28, 2010 · at 33:28
Airbnb co-founder Brian Chesky explains why early-stage startups should iterate on their product launches and PR narratives rather than betting on one exclusive announcement.
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“And, you know, the kind of thing we tell people whenever we're giving advice is don't go for the Super Bowl launch. Don't go for one single thing. You don't have to worry about exclusive story.”
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