Chesky: Start PR with small blogs before pitching mainstream media
Brian Chesky · #216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe · Jan 28, 2010 · at 28:45
Airbnb co-founder Brian Chesky discusses early PR tactics used during the 2008 Democratic National Convention to build global marketplace awareness without a marketing budget.
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“The answer that it was, it always started as like an invert, like a pyramid and you always start at the bottom. And you work your way up to mainstream media. And the top of the pyramid is CNN, or New York Times. The bottom of the pyramid are all, any person that you could talk to, like a user, right?”
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