YouTube, every mention
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tap a year for its mentions
every year anyone Shane Parrish 43Daniel Gross 12Esther Wojcicki 10Brian Halligan 10Neil Pasricha 6Nir Eyal 5Gabriel Weinberg 5Benedict Evans 4Rory Sutherland 3James Clear 3
Verbatim, from the transcripts: the passages where YouTube comes up
Mental Models That Change How You Think | Bill Gurley
- ▶ 59:06 Bill Gurley YouTube video creations. 3 times in the scene
Alpha School: AI and The Future of Education | Joe Liemandt
- ▶ 1:26:20 Joe Liemandt Everything I want to learn is on YouTube.
- ▶ 1:37:20 Joe Liemandt There's kids, like, just think of how long they spend on YouTube on some obscure thing where you're just like,
How to Build Good Habits & Break Bad Ones | James Clear
- ▶ 1:44:43 James Clear You could be a YouTuber.
- ▶ 2:02:50 James Clear Um, or a teacher who has the same lesson plan they've been doing for 15 years, and then all of a sudden they should update and use new tools or bring YouTube in or whatever, and they don't, and now all of a sudden they're starting to lose…
- ▶ 2:11:24 James Clear And, uh, if you spend all that time on YouTube or getting distracted or whatever, like that day is gone.
How to Think Like a World-Class Marketer | Rory Sutherland
- ▶ 1:46:43 Rory Sutherland But sometimes, do you ever watch Presh Talwalkar on YouTube? 3 times in the scene
Why Everyone Is Wrong About AI (Including You) | Benedict Evans
- ▶ 12:29 Shane Parrish So you don't think like YouTube as a repository is an advantage for like a significant attempt? 2 times in the scene
- ▶ 33:07 Benedict Evans You know, Google, Google lost to YouTube, and they had to buy YouTube. 2 times in the scene
- ▶ 1:02:25 Benedict Evans And that they don't need to be doing whatever the latest consumer internet thing is, like they don't have a YouTube. 2 times in the scene
The Science of Lasting Love with Dr. Sue Johnson
- ▶ 2:09:01 Shane Parrish Plus, you can watch full episodes on our YouTube channel.
Ryan Petersen: Building Flexport
- ▶ 1:40:14 Shane Parrish Plus you can watch full episodes on our YouTube channel.
Daniel Kahneman: Algorithms Make Better Decisions Than You
- ▶ 1:12:07 Shane Parrish Plus, you can watch full episodes on our YouTube channel.
Harley Finkelstein: You Must Requalify for Your Role, Every Year
- ▶ 1:47:34 Shane Parrish Plus, you can watch full episodes on our YouTube channel.
Former PepsiCo CEO Indra Nooyi: Lessons from the Top
- ▶ 1:34:19 Shane Parrish Plus, you can watch full episodes on our YouTube channel.
Anna Wintour: Vogue [Outliers]
- ▶ 54:58 Shane Parrish Even her Go Ask Anna YouTube series in 2018 was strategic, answering random questions, no, humanizing her brand while maintaining mystique.
Netflix Founder Reed Hastings on Scaling High-Trust Culture & Bold Judgment
- ▶ 28:43 Reed Hastings Um, you know, everything from, uh, YouTube, you know, to HBO.
- ▶ 42:19 Shane Parrish And they totally hijack my YouTube, too.
- ▶ 1:10:03 Shane Parrish Plus, you can watch full episodes on our YouTube channel.
Bill Belichick: 8x Super Bowl Champion on Winning, Leadership, and Discipline
- ▶ 1:13:00 Shane Parrish Plus, you can watch full episodes on our YouTube channel.
Elad Gil: How to Spot a Billion-Dollar Startup Before the Rest of the World
- ▶ 1:36:06 Shane Parrish Plus, you can watch full episodes on our YouTube channel.
Y Combinator CEO Garry Tan: Turning Ambitious Misfits into Founders
- ▶ 7:20 Garry Tan Uh, earlier, just now, we were chatting about this, uh, podcast setup, but, um, we spend a lot of time writing essays, and putting out content on our YouTube channels, and, uh, just trying to teach people
- ▶ 1:59:56 Shane Parrish And talked about YouTube. 6 times in the scene
- ▶ 2:04:18 Garry Tan Like, what I should be worried about is, um, and, you know, I spend a lot of time with, uh, our YouTube team and our media team at YC talking about this. 2 times in the scene
Bret Taylor: A Vision for AI’s Next Frontier
- ▶ 5:17 Bret Taylor Uh, I think YouTube, Instagram, being two of the more prominent that have clearly changed the shape of, of the acquiring company.
Josh Wolfe: Human Advantage in the World of AI
- ▶ 1:25:25 Shane Parrish I want to come back to the info mosaic, but one thing we never talked about, uh, YouTube being like such a huge data source.
David Heacock: Building Filterbuy
- ▶ 1:13:32 David Heacock Well, you know, when doing this YouTube series, I've actually thought about
Codie Sanchez: Your Blueprint to Financial Freedom
- ▶ 1:16:19 Shane Parrish So, as I was doing research for this, I was watching some, you, my kids are totally on YouTube, so we're watching YouTube, we're like, come across some of your stuff, I'm trying to research this, my kids are interested in business. 2 times in the scene
- ▶ 1:34:26 Shane Parrish Beast, and you know, I know YouTube, and it's like, well, what did you do with, and you can't really verify it, so it's sort of, they have so much, and then they get in, and you're like,
Best of 2024: The Blueprint for a Transformative New Year
- ▶ 1:33:35 Shane Parrish Or if you're watching on YouTube, give it a thumbs up.
Charlie Hoehn: Write Something People Want to Read
- ▶ 27:40 Charlie Hoehn I'm not, I don't pretend to be one, but I've talked to enough designers to realize, like, this is a real, legit specialty, and it's similar to YouTube, where the right thumbnail versus a average, mediocre thumbnail that's clearly been…
- ▶ 49:02 Shane Parrish Just like YouTube gives you, like, here's the drop-off points. 2 times in the scene
- ▶ 1:38:27 Charlie Hoehn And one of the guys who's really interesting to watch in YouTube videos is, uh, Jordan Peterson, because he'll say something, and you'll watch him check in with how he feels about what he just said.
Ryan Holiday: How to Win the War with Yourself
- ▶ 38:42 Shane Parrish Like the bookstore or YouTube? 2 times in the scene
Rob Fraser: The Power of Focus
- ▶ 1:03:10 Rob Fraser So we actually ended up creating a little YouTube series where I walked people through and brought them along on the rebranding process.
Brian Halligan: Building HubSpot into a Multi-Billion Dollar Company
- ▶ 10:19 Shane Parrish I felt like I was moving things, but like, if I raise my eyebrows, like you can see now on YouTube, if I raise my eyebrows,
- ▶ 26:20 Brian Halligan They're good at interviewing, and if they're not, they've been coached, they've looked on YouTube, like, I just think everyone, including myself, overvalues their ability to select talent in the interview process.
- ▶ 45:55 Brian Halligan In renting space on YouTube or renting space on your podcast or your blog or renting space on the New York Times, create your own New York Times, your own podcast and become your own publisher and then pull people in through Google and… 3 times in the scene
- ▶ 50:26 Brian Halligan You have to be getting found in YouTube. 6 times in the scene
Abigail Shrier: Why the Kids Aren’t Alright
- ▶ 1:11 Shane Parrish If you're enjoying the show and listening on Apple Podcasts, Spotify, or YouTube, please hit the follow button now.
- ▶ 57:56 Shane Parrish We just pulled up some of my YouTube videos. 2 times in the scene
Dr. Becky Kennedy: The One Thing You Can Say That Changes Everything
- ▶ 12:24 Shane Parrish He's going to leave a comment on YouTube.
- ▶ 1:52:11 Shane Parrish Uh, if you're watching this on YouTube, leave a note below.
Blake Eastman: Learn to Read Anyone
- ▶ 23:04 Shane Parrish I'm sure there's gonna be lots of comments on YouTube here.
- ▶ 55:24 Shane Parrish Right, because I didn't want that book in YouTube, and I didn't want people commenting on that book.
Dr. Julie Gurner (Part 1): Caring Deeply, Challenging Directly
- ▶ 1:59 Shane Parrish We put all those lectures on YouTube and we'll include a link in the show notes.
Kevin Kelly: Excellent Advice for Living
- ▶ 27:17 Kevin Kelly Um, there's actually, that's an interesting statement because there's, because I think it goes even further and, and, and, and I don't think we have really absorbed this and here's the furtherness in the kind of it's beyond tick tock into…
Best of 2022: Conversations of the Year
- ▶ 1:19:53 Matthew Walker They're out there, and you can hear idiots like me espousing them on, on different YouTube places, and those would be, you know, regularity, temperature light, not staying in bed awake, and then, you know, minding your alcohol and caffeine.
Tobi Lütke: Calm Progress
- ▶ 1:08:27 Tobi Lütke So, so now, you're living in a world where one of them could probably go on YouTube and, uh, learn enough programming in, uh,
Neil Pasricha: Simple Rules for Happiness
- ▶ 11:10 Neil Pasricha If you're like Leslie and I, you're on Rotten Tomatoes looking at scores, you're on YouTube looking at trailers, and you have
- ▶ 58:56 Neil Pasricha Someone could give me a verbal, hey, if this is on YouTube and the first comment's like, I hate that annoying brown guy's voice.
- ▶ 1:25:18 Neil Pasricha And, you know, there's a famous series of Will Ferrell commercials that anybody could Google on YouTube. 3 times in the scene
Andrew Wilkinson: Tiny Holdings
- ▶ 53:11 Andrew Wilkinson Um, and I'd kind of followed Bill Ackman from a distance, watched him on YouTube, and I just found myself always nodding along.
Kunal Shah: Core Human Motivations
- ▶ 34:58 Kunal Shah YouTube, my bet would be that it would be probably making less than two dollars ARPU annually in India, uh, with probably more than 506 hundred million active users in India alone.
- ▶ 1:44:05 Kunal Shah Who's not knowing the common topic, and therefore, things like Netflix or YouTube are just making the world one at a level we cannot imagine because people are trying to be relevant in the context of, like, what percentage of human…
Balaji Srinivasan: The Network State
- ▶ 42:18 Balaji Srinivasan so this FedEx ad, uh, stolen idea, July, 26th, 2007 on YouTube.
- ▶ 1:09:06 Balaji Srinivasan And the average Joe couldn't just set up a website and a YouTube and just go and stream and so on and so forth. 2 times in the scene
Andrew Huberman: The Science of Small Changes
- ▶ 8:58 Dr. Andrew Huberman What I recommend is actually something quite low cost and works just as well, which is you get a ring light, like the selfie ring lights that the YouTubers and the, and the Instagrammers use, and just put that on, on a table, uh, or facing…
- ▶ 24:02 Dr. Andrew Huberman You go on YouTube.
#131 Matthew Walker: The Power of Sleep
- ▶ 1:39:13 Dr. Matt Walker There are, and I think, you know, for people sort of trying to get the typical, what we call the sleep hygiene tips that are out there, and you can hear idiots like me espousing them on, on different YouTube places, and those would be, you…
#129 Marc Andreessen: Interview with an Icon
- ▶ 23:31 Marc Andreessen And, you know, they've become very, you know, draconian and heavy handed in terms of what goes in the search engine and they've become very censorious and they've got a lot of things and, you know, a lot of people get kicked off YouTube…
#127 Best of 2021: Conversations of the Year
#125 Paul Rabil: Confidence and Competition
- ▶ 12:51 Paul Rabil I can't say I've watched every YouTube highlight of his, but knowing his team,
#105 Seth Godin: Failing On Our Way To Mastery
- ▶ 47:18 Seth Godin What I'll write back is, well, here's four videos of me on YouTube.
#104 Nir Eyal: Mastering Indistraction
#103 Loch Kelly: Effortless Mindfulness
- ▶ 41:09 Loch Kelly And so one way, I know some people are listening to this rather than watching it, but, um, I have YouTubes of this too, but you can also just kind of let your eyes be soft and kind of take in the,
- ▶ 1:15:09 Loch Kelly And then I have, uh, a bunch of good, um, you know, YouTubes that are, uh, available of doing some of these glimpses and then SoundCloud if you want to listen to them.
#101 Jane McGonigal: The Psychology of Gaming
- ▶ 35:14 Jane McGonigal What my kids can teach themselves, you know, about drawing, watching YouTube tutorials.
#96 Randall Stutman: The Essence of Leadership
- ▶ 1:12:11 Randall Stutman And the broadcasters, you can watch this on YouTube if you like, the broadcasters who are commentating are talking about how difficult a shot this is, how if he tries to get tricky and get it close to the hole, it's liable to drift off…
#94 Chamath Palihapitiya: Understanding Yourself
- ▶ 26:08 Chamath Palihapitiya They were putting out, you know, YouTube video clips.
#92 Lisa Feldman Barrett: Balancing the Brain Budget
- ▶ 0:01 Lisa Feldman Barrett If you love something, you're reading something or you're hearing something and, you know, on the news maybe, or you're watching a YouTube thing or whatever, and you love it, whatever was just said validates some deeply held belief that…
- ▶ 1:05:04 Lisa Feldman Barrett If you love something, you're reading something, or you're hearing something, and, you know, on the news, maybe, or you're watching a YouTube thing, or whatever, and you love it,
#88 Derek Sivers: Innovation Versus Imitation
- ▶ 9:43 Derek Sivers And he has a brilliant talk that's up on YouTube.
#86 BJ Fogg: The Science of Lasting Change
#81 Jason Calacanis: Intelligent Risk
- ▶ 49:46 Jason Calacanis We had the same thing with video sites like YouTube. 2 times in the scene
#79 Esther Wojcicki: The “TRICK” to Raising Successful People
- ▶ 39:39 Esther Wojcicki And then there's videos on YouTube showing how kids make slime, you know, in their kitchen and their home and everything. 2 times in the scene
- ▶ 59:09 Esther Wojcicki Yeah, well, so one of my daughters, as we all know, is the CEO of YouTube, and her goal really is responsibility and 8 times in the scene
#73 Steven Strogatz: Exploring Curiosities
- ▶ 29:45 Steven Strogatz The, the father says, ah, he's an idiot, you know, just ignore him, because they can't figure out what he's drawing, but he, he's giving the right answer.
- ▶ 30:51 Shane Parrish And we ended up doing a lot of YouTube and figured out, I think, how to solve it, but, um.
- ▶ 34:27 Shane Parrish What sort of, like, YouTube videos am I gonna have to look up when he goes to bed tonight so that I can answer questions in the morning? 4 times in the scene
#72 Neil Pasricha: Happy Habits
- ▶ 47:19 Neil Pasricha My friend sent me a, uh, you're laughing, so I have to just tell you, a friend of mine sent me a YouTube clip of Mario Lemieux's first shift, or for those that don't know, Mario Lemieux jumps on the ice, he gets a pass, and he scores!
#70 Scott Adams: Avoiding Loserthink
- ▶ 42:29 Scott Adams And I go to a YouTube channel, and sure enough, there's this great content, but it took about five minutes for the person to get past the introduction to tell me the one fact that was the only fact that was going to be in this, this entire…
#61 Jonathan Haidt: When Good Intentions Go Bad
- ▶ 1:13:20 Jonathan Haidt Um, I have a YouTube channel.
Gabriel Weinberg: Practical Steps to Safeguard Your Data and Identity Online
- ▶ 25:45 Gabriel Weinberg They're just using your search history in addition to target ads of you on YouTube and Gmail and the rest of the internet, but they don't really have to.
- ▶ 41:47 Gabriel Weinberg We work with Google on YouTube cause it's the only place where the videos are.
- ▶ 1:29:22 Gabriel Weinberg And I mean, uh, not science, science, uh, channels like on YouTube. 3 times in the scene
#56 Daniel Gross: Catalyzing Success
- ▶ 30:15 Daniel Gross So, you know, I actually believe it's kind of a tangent, but I actually believe YouTube is more important to Google than web search if, if they're thinking about it properly, but that's an acquired asset. 2 times in the scene
- ▶ 32:27 Daniel Gross That tickles me is just running YouTube end to end. 10 times in the scene
#51 Celeste Headlee: The Dying Art of Conversation
- ▶ 48:31 Celeste Headlee TED has both its own website, and then they have their own channel on YouTube.
#45 Dan Kluger: Taking Time to Get It Right
- ▶ 14:23 Shane Parrish Now we think you can just watch a YouTube video, and you're an expert. 2 times in the scene
#40 Ben Thompson: Thriving in a Digital World
- ▶ 1:02:41 Ben Thompson Google's again, less attractive for the sort of brand advertising, although YouTube is obviously a massive, a massive
#39 Tyler Cowen: Thinking About Thinking
- ▶ 7:23 Tyler Cowen So if I want to hear a song, I go to Spotify, or I go to YouTube, it really just takes me a few seconds.
#38 Ali Almossawi: Thinking in Algorithms
- ▶ 10:09 Ali Almossawi Uh, you could just watch YouTube videos.
#31 Barbara Oakley: Learning How to Learn
- ▶ 1:24:24 Barbara Oakley Some of it is just really bad, and you can go to YouTube, and you can go to some of the other, you know, online providers from lesser institutions, shall we say, and find much better information, but the challenge is that universities do…
#24 Susan Cain: Leading the Quiet Revolution
- ▶ 50:25 Susan Cain So I think getting into that state by thinking about what people's stories are, and there's this amazing video that everybody should go and download it by, um, or you don't have to download it, you can see it on YouTube, um, by the…
#21 Ed Latimore: The Warrior Poet
- ▶ 2:24 Ed Latimore And the thing I wanted to do was, I think YouTube was like just getting started, and I had been watching fight videos, and I was like, I always wanted to try boxing.
#11 Ryan Holiday: The Stoic Whisperer
- ▶ 10:51 Ryan Holiday I signed some of the first YouTube clients to ever become sort of professional actors and content creators, and then, um, I got a, uh, try out to be a research assistant for the author Robert Greene, who wrote The 40 Laws of Power, and so…
#5 Chris Dixon: The State of Venture Capital
- ▶ 37:15 Chris Dixon You know, there's some great videos on YouTube. 2 times in the scene
- ▶ 42:19 Chris Dixon a couple of years ago, Google did a very famous experiment where they basically took, I think it was on the order of tens of thousands of computers, had them, uh, study YouTube videos.