YouTube

“YouTube is proactive and Google is reactive. So when you go to Google, you come with an intent, and they have to satisfy that intent. I mean, since they made this fix in 2012, where they tweak the algorithm a little bit, we can talk about that in a minute. You…”

“Jordan Peterson is, you can imagine the world basically has, YouTube is a massive fuzzer where people are trying every possible permutation in terms of communication style, oration, content language, and what emerges is the best and the most addictive and the …”

“You could kind of view the written word as a temporary blip, actually, in human communication, where we did not have a way to transmit the spoken and seen words of people globally. So what we did is we minified everything. We compressed everything to this form…”

“I actually believe YouTube is more important to Google than web search if they're thinking about it properly, but that's an acquired asset.”

“There are just excellent, it's like a golden era of math communication. There's someone named Three Blue One Brown, at least that's his handle on YouTube, who makes really great videos about everything.”

“YouTube is, actually gets a billion education hits per day.”

“The right thumbnail versus a average, mediocre thumbnail that's clearly been created In Canva by the producer of the video, the right thumbnail will outperform a thousand X.”

“Up front. A hundred percent. You are correct. It's the YouTube hook. It's the retention graph. It's the exact same with books.”

“Look man, your titles suck, and your thumbnails are even worse.”

“Because if you hit the bell icon and they have notifications on, that's the only thing that is almost as good as having their email address and emailing them.”

“Subs do very little, actually. There's no guarantee that you show up in People's feeds. If someone subs, it like helps a little bit. Liking helps more. Watch time helps the most.”