Steve Jobs, every mention
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Verbatim, from the transcripts: the passages where Steve Jobs comes up
What 12 Years of Failure Taught Steve Jobs About Success
- ▶ 0:00 unnamed speaker That is Steve Jobs at rock bottom, and that is a Steve Jobs that we've almost never seen before. 3 times in the scene
- ▶ 0:52 unnamed speaker Steve Jobs was a brilliant young man. 22 times in the scene
- ▶ 4:52 Shane Parrish And Steve's version of the computer, which was closed, uh, and sort of more controlled, which is a theme I think we're gonna talk about a lot today, uh, was the reason that Apple was facing financial struggles because it wasn't selling. 5 times in the scene
- ▶ 5:54 Shane Parrish So he gets ousted. 18 times in the scene
- ▶ 7:30 Shane Parrish Okay, so he, what happens next? 14 times in the scene
- ▶ 9:22 Shane Parrish And so he takes these five co-founders with him, he starts next, and then he's spending money like crazy at this point. 22 times in the scene
- ▶ 13:51 unnamed speaker I always assumed that people were scared of Steve Jobs, and he would yell at them and curse, and they would just go quiet and run away. 29 times in the scene
- ▶ 17:48 Shane Parrish Is that, like, when, that's his lowest point. 10 times in the scene
- ▶ 21:57 unnamed speaker And this is where the vision and the future forward looking of Steve Jobs comes in. 14 times in the scene
- ▶ 27:29 unnamed speaker So Steve was alone. 15 times in the scene
- ▶ 28:53 unnamed speaker Steve Jobs 18 times in the scene
- ▶ 31:29 unnamed speaker He stepped back, not just a little bit, he stepped back by a wide, gaping margin. 19 times in the scene
- ▶ 34:32 Shane Parrish And so Pixar are IPOs, and that gives Steve a lot of financial freedom. 2 times in the scene
- ▶ 39:05 unnamed speaker And that is run by none other than the greatest rival to Steve Jobs, Jean-Louis Gasset, the same man who tattled on him. 3 times in the scene
- ▶ 40:47 Shane Parrish Does he go back and become CEO? 17 times in the scene
- ▶ 42:43 Shane Parrish So how does he get sucked in to running it? 22 times in the scene
- ▶ 45:06 Shane Parrish He's still difficult to work with, but why do so many talented people stay with him? 15 times in the scene
- ▶ 48:08 Shane Parrish So if you had to summarize the lessons he learned, like, what are the key lessons that he learned through this period at Next? 10 times in the scene
- ▶ 50:15 unnamed speaker That was a lot of fun, covering the Bill Gates-Steve Jobs frenemy relationship. 16 times in the scene
- ▶ 53:44 Shane Parrish How do we go from the transition between Steve's back, he's part-time, he's trying to, like, 18 times in the scene
- ▶ 56:07 Shane Parrish One of the first things he does when he takes over as CEO is kill 70 of these 80 projects. 10 times in the scene
- ▶ 57:35 Shane Parrish One of the things that I don't think gets enough attention with Steve is the role that Lorraine played in his life. 10 times in the scene
- ▶ 59:39 unnamed speaker Steve would walk into a room, if he liked your idea, you were a hero, but the next day he would change his mind and say you're a shithead, because suddenly he doesn't like it. 18 times in the scene
- ▶ 1:01:50 Shane Parrish Reading your book, it struck me that he was naturally resilient, but he had to learn discipline. 6 times in the scene
Excellence Is the Capacity to Take Pain
- ▶ 47:43 Shane Parrish It's interesting you sort of mentioned not making payroll, and you know what that made me think of is the moment Steve Jobs, if there was one moment where Steve Jobs became 4 times in the scene
You Don’t Need To Innovate To Be Successful | FarmVille Creator
- ▶ 22:39 Mark Pincus We juxtapose that with, like, Steve Jobs, his famous quote, like, you know, great artists copy and the masters steal, right? 2 times in the scene
- ▶ 37:30 Mark Pincus Our poker game to Steve Jobs when they were just opening up the App Store, and I showed him the demo of our poker game, and he yelled at his number two guy, Scott Forstall, and said, I told you I don't want to see fake demo where, and… 6 times in the scene
The Near Death Experience of RobinHood | Vlad Tenev, Co-Founder
- ▶ 36:59 Shane Parrish As you were saying that, you know, what came to mind is like Steve Jobs and features and benefits. 4 times in the scene
- ▶ 1:34:14 Shane Parrish oh my god, this is like Steve Jobs coming back to Apple, taking 400 product lines and making like, no, we're doing four computers, we're simplifying everything.
Morgan Housel: Wealth is What You Have Minus What You Want
- ▶ 1:11:10 Morgan Housel Steve Jobs creates the iPad and the iPhone and the, and the, and the, and the, and the, and the, and the, and the, and the, the, the rest is history from there.
Be Your Best in 2026: The Most Important Lessons from The Knowledge Project (2025)
- ▶ 9:38 Bret Taylor Uh, you know, there was a, I remember after Steve Jobs passed away and, you know, um, I don't know, I've met Steve a couple of times. 3 times in the scene
How to Think Like a World-Class Marketer | Rory Sutherland
- ▶ 1:50:29 Rory Sutherland It's basically Steve Jobs.
- ▶ 1:52:42 Rory Sutherland Then, you know, you could, if we're to be absolutely honest, you could ridicule, um, uh, you know, Ives and Jobs over their obsession with, uh, you know, bezels and chamfers and things like that.
Steve Wozniak: The Engineer Who Built Apple [Outliers]
- ▶ 0:08 Shane Parrish HP said no, so he and Steve Jobs started Apple. 5 times in the scene
- ▶ 11:58 Shane Parrish The cream soda computer also brought Wozniak his future co-founder, Steve Jobs. 8 times in the scene
- ▶ 12:43 Shane Parrish So Wozniak and Jobs decided to test to see if the article was true. 6 times in the scene
- ▶ 16:02 Shane Parrish When he showed it to Steve Jobs, who was working at Atari at the time, the engineers were so impressed they offered Wozniak a job on the spot. 12 times in the scene
- ▶ 23:31 Shane Parrish Steve Jobs watched the crowds gathering around Wozniak's table. 4 times in the scene
- ▶ 24:43 Shane Parrish Jobs sold his VW van for a few hundred more. 8 times in the scene
- ▶ 28:03 Shane Parrish Despite selling thousands of dollars' worth of computers, Wozniak still worked out of his apartment and jobs from his bedroom. 8 times in the scene
- ▶ 32:11 Shane Parrish Steve Jobs wanted two. 7 times in the scene
- ▶ 41:28 Shane Parrish Steve Jobs' stake was worth two hundred and seventeen million. 9 times in the scene
- ▶ 48:36 Shane Parrish But not before Apple fired Steve Jobs in 1985. 6 times in the scene
How To Build A Cult | Lulu Cheng Meservey
- ▶ 1:28:56 Lulu Cheng Meservey Like if I tell you Steve Jobs, like, okay, creative, visionary, Stanford speech, died early. 2 times in the scene
Ryan Petersen: Building Flexport
- ▶ 1:16 Shane Parrish Steve Jobs was furious.
- ▶ 11:15 Shane Parrish I want to go back because there's a Steve Jobs moment that we, we need to capture here with the Import Genius. 2 times in the scene
Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers]
- ▶ 30:53 Shane Parrish This is 40 years before Steve Jobs would obsess over every detail of the Apple Store.
Former PepsiCo CEO Indra Nooyi: Lessons from the Top
- ▶ 0:08 Shane Parrish You had a conversation once with Steve Jobs where he told you not to be too nice. 3 times in the scene
- ▶ 1:35 Shane Parrish Indra shares the surprising story of how she almost quit PepsiCo, the unforgettable advice she received from Steve Jobs, and the moment her mother told her to leave the crown in the garage,
- ▶ 1:08:56 Shane Parrish You had a conversation once with Steve Jobs where he told you not to be too nice. 10 times in the scene
- ▶ 1:12:24 Shane Parrish Steve Jobs inspired the design thinking at Pepsi.
- ▶ 1:13:45 Shane Parrish I mean, you, you had a conversation with Jobs, you worked with Jeff Bezos on the board of Amazon, where you're like, oh, that's a really good idea, really clever, I wish I would have known that before, or ones that you did implement while…
Anna Wintour: Vogue [Outliers]
- ▶ 8:15 Shane Parrish Sounds a lot like Steve Jobs and Elon Musk.
- ▶ 11:02 Shane Parrish Steve Jobs sent back sushi at his own birthday party
- ▶ 25:13 Shane Parrish And also, just like Steve Jobs, that made everyone work harder, and be better, and pulled out the best version of themselves.
- ▶ 1:01:50 Shane Parrish I mean, think of Steve Jobs. 2 times in the scene
Elad Gil: How to Spot a Billion-Dollar Startup Before the Rest of the World
Y Combinator CEO Garry Tan: Turning Ambitious Misfits into Founders
Bret Taylor: A Vision for AI’s Next Frontier
- ▶ 19:35 Bret Taylor Uh, you know, there was a, I remember after Steve Jobs passed away, and, you know, um, I don't know, 3 times in the scene
James Dyson: Against the Odds [Outliers]
- ▶ 44:42 Shane Parrish Steve Jobs smashed through it with the iPod.
Estée Lauder: A Success Story
- ▶ 19:28 Shane Parrish What followed was obsession worthy of Steve Jobs.
- ▶ 59:02 Shane Parrish Sounds like Steve Jobs, right? 2 times in the scene
Josh Wolfe: Human Advantage in the World of AI
- ▶ 1:11:02 Josh Wolfe Which is interesting, because the people that we celebrate the most, if you think about Steve Jobs, and even Elon, like, 4 times in the scene
Mickey Drexler: The Art of Selling with Retail's Merchant Prince
- ▶ 1:46 Shane Parrish From advising Steve Jobs on Apple's retail strategy to building Old Navy from scratch, Drexler's career traces a remarkable journey of seeing opportunities that others missed.
- ▶ 21:56 Mickey Drexler And I had to, you know, play that game with him, because if you do what I do, and I wish you Steve does, and you do what maybe all these other people do, you are always competing.
- ▶ 27:27 Shane Parrish Steve Jobs, like, just to frame the conversation here. 18 times in the scene
- ▶ 31:38 Shane Parrish Steve recruited you. 6 times in the scene
- ▶ 47:44 Shane Parrish Except for Steve, who didn't think you should be fired in the first place.
John Mackey: Building Whole Foods
- ▶ 1:47:08 John Mackey They, they, they talked about Steve Jobs having, I never met Steve, they talked about Steve having a reality distortion field, and I think that's true of a lot of entrepreneurs. 6 times in the scene
Matthew Dicks: The Storytelling Expert
- ▶ 2:12 Shane Parrish Steve Jobs said the most powerful person in the world
- ▶ 24:04 Matthew Dicks You know, when Jobs introduces the iPhone in 2007, his first sentence on stage is, I've been waiting two and a half years to share this with you today. 3 times in the scene
Brian Halligan: Building HubSpot into a Multi-Billion Dollar Company
- ▶ 2:12 Shane Parrish Why consensus is the enemy of scale, why you need to have winners and losers, what he learned from Steve Jobs, and of course, the future of inbound marketing.
- ▶ 21:00 Brian Halligan I think basically because I followed Steve Jobs, everything he did, read every book about him, watched his keynotes, was obsessed with him as CEOs are my era.
- ▶ 21:34 Shane Parrish What are some of the lessons you took away from your sort of studying of Steve jobs, if you will? 10 times in the scene
- ▶ 39:47 Brian Halligan The aforementioned Steve Jobs on there.
Chris Davis: Three Generations of Wealth
- ▶ 21:16 Christopher Davis You know, he had been very close at the founding of Intel, so it was an area that he was interested in, but he just thought these guys, you know, Steve Jobs, these guys seem crazy, and, ah, but I, but that would be a good example of what…
- ▶ 1:38:24 Christopher Davis But I always felt it was respectful going all the way back to Steve Jobs and fiduciary trust and my dad thinking, who is this hippie in sandals with his long hair and, and won't even get a haircut.
Blake Eastman: Learn to Read Anyone
- ▶ 38:14 Blake Eastman Steve Jobs can too.
Best of 2023: Conversations of the Year
- ▶ 49:15 Ravi Gupta I'm sure you've heard about the Steve Jobs reality distortion field, right? 7 times in the scene
- ▶ 1:25:39 Dr. Gio Valiante And that's why proponents of capitalism and free markets, you can just see it in modern day, like the world moves because, because individuals innovate and evolve, whether it's Bill Gates, Steve Jobs, Jeff Bezos has created eight hundred…
Dr. Gio Valiante (Part 2): Failure and Success
- ▶ 6:54 Dr. Gio Valiante When, when you get lost in, in, in, in, in the problem solving of it all, like the Steve Jobs, and, and, and what it leads to is deeper cognitive processing, more creative problem solving, but here's the key thing, the key thing.
- ▶ 42:36 Dr. Gio Valiante And that's why proponents of capitalism and free markets, you can just see it in modern day, like the world moves because, because individuals innovate and evolve, whether it's Bill Gates, Steve Jobs, Jeff Bezos has created eight hundred…
- ▶ 51:03 Dr. Gio Valiante Oh, by the way, that's what Steve Jobs did, even on his deathbed.
TKP Insights: Learning and Thinking
- ▶ 30:30 Adam Robinson I don't think, uh, any of the great, I don't think, for example, Stephen Jobs was walking around, what, 40 years ago, thinking, how can I change the world? 3 times in the scene
Dr. Gio Valiante (Part 1): Discipline and Resilience
- ▶ 39:51 Dr. Gio Valiante Happened with Steve Jobs when he was, when he was fired from Apple.
Frank Slootman: Doing Less, Doing Better
- ▶ 12:08 Shane Parrish And before you know it, you have, you know, before Steve jobs came back to Apple, they have, uh, 3 times in the scene
- ▶ 52:27 Frank Slootman I mean, having ice standards goes back to the insanely great, uh, Steve Jobs. 3 times in the scene
Dr. Julie Gurner (Part 2): Caring Deeply, Challenging Directly
- ▶ 37:06 Dr. Julie Gurner What you'll notice is that people who are exceptional are pulling in, like, you know, Steve Jobs used fonts from a calligraphy course, right, that he took, that, like, people who are great will find ways of pulling in exceptional things…
Ravi Gupta: The Realities of Success
- ▶ 20:45 Ravi Gupta There are some who I think I'm sure you've heard about the Steve jobs reality distortion field, right? 10 times in the scene
Kenneth Stanley: Set The Right Objectives
- ▶ 36:24 Ken Stanley It's a different kind of a person, and I think that's more like a Steve Jobs type of a person.
Kunal Shah: Core Human Motivations
- ▶ 1:30:34 Kunal Shah Everybody's interested in the end state of Elon Musk that I, and therefore a lot of people behave like him, uh, when they have achieved nothing in their life, uh, or a lot of people try to behave like Steve Jobs when they have not been…
- ▶ 2:01:11 Kunal Shah You know, there is this thing that you say, what would Steve do? 4 times in the scene
#129 Marc Andreessen: Interview with an Icon
- ▶ 1:10:22 Marc Andreessen or Steve Jobs or, you know, Andy Grove or Peter Thiel, you know, we're in the room, right? 2 times in the scene
#124 Douglas Rushkoff: The Perils of Modern Media
- ▶ 18:43 Douglas Rushkoff If you're wealthy, if you're Steve Jobs, and you've got all the money in the world, and you could live an ideal life,
#121 Walter Isaacson: Curiosity Fuels Creativity
- ▶ 0:00 Walter Isaacson What Leonardo da Vinci had, just like Benjamin Franklin had, just like Steve Jobs had, was an insatiable curiosity, and a willingness to be curious about those things that you and I sort of quit noticing after a while.
- ▶ 1:33 Shane Parrish He's also the author of several acclaimed biographies on Einstein, Ben Franklin, Steve Jobs, and Da Vinci. 2 times in the scene
- ▶ 2:22 Shane Parrish You started writing about Ben Franklin and then Einstein and then Steve Jobs and then Da Vinci. 3 times in the scene
- ▶ 4:36 Shane Parrish Let's explore Steve Jobs for a moment. 6 times in the scene
- ▶ 7:06 Shane Parrish Well, your book on jobs is a biography. 10 times in the scene
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