Robert Cialdini
21 statements across 4 episodes · 5 bullish · 0 bearish · 4 people on the record · first statement May 30, 2017 by Rory Sutherland · said 18 times in 10 episodes since 2016 · across every show →
On the record as a speaker too: Robert Cialdini's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Shane Parrish (7), Julia Galef (5), Rory Sutherland (2), Naval Ravikant (1), Josh Wolfe (1), Josh Kaufman (1), Adam Grant (1)
tap a year for its mentions
2025 4 mentions in 3 episodes 1 per episode
2021 2 mentions in 2 episodes 1 per episode
2019 1 mention in 1 episode
2017 4 mentions in 3 episodes 1 per episode
2016 7 mentions in 1 episode
Everything said about Robert Cialdini, oldest first
May 30, 2017 positive
Jan 22, 2019 neutral
Wolfe: Persuasion tactics from Cialdini, Munger, and Kahneman fail on young kids
“You can use every tactic that Robert Cialdini has come up with, and every tactic from Munger, and every behavioral psychology thing you've learned from Kahneman, and you still get tantrums and crying and dogmatic, you know, intransigent kids”
Oct 19, 2021
Cialdini: Tailored Free Gifts Boosted Fast-Food Purchases by 24%
“Researchers did a study. People came in, and one-third of them just went to the to the counter and ordered their food. Another third of them came in and were given a very attractive key ring with a beautiful medallion on it by the management. Oh, thank you for…”
Oct 19, 2021
Cialdini: 4.2 to 4.7 star ratings drive higher conversions than 5.0
“There was a great study that looked at which star rating on a product review was most likely to produce a conversion from a prospect to a customer. It wasn't a five-point rating. It was a range between 4.2 and 4.7. People were on to the tricksters who were loa…”
Oct 19, 2021
Cialdini: Fake reviews rely on personal stories and verbs instead of nouns
“It turns out there's particular things that allow us to know when the review is phony. Do they use a lot of personal stories? That means they're not giving you Evidence of the features of the product or service because they don't really know. They've just been…”
Oct 19, 2021
Cialdini: Managers should ask employees for explicit public commitments on deadlines
“Anytime you're running a meeting and you've given members of your team tasks to perform, And complete before the next meeting. Don't let anybody out of that room until you ask the question, will you be able to complete this by our next meeting? And pause. If t…”
Oct 19, 2021
Cialdini: Labeling dishes 'most popular' boosted restaurant orders by 13% to 20%
“Those items that got the asterisk then became purchased 13 to 20% more frequently. So what did the asterisk represent? It wasn't what we normally see when there are little asterisks next to items on the menu, like this is a specialty of the house, or this is w…”
Oct 19, 2021 positive
Cialdini: Moving expert testimonials to top of Bose ad increased sales 15%
“I know that when Bose Acoustics we were working with them, when they added to an ad for a product that they had called the Bose Wave Music System A line of testifiers right at the start of the ad, all over to the left, just as you read the ad, and up at the to…”
Oct 19, 2021
Cialdini: Reciprocal concessions require an initial rejection, not just contrast
“If we include the contrast in our presentation, you can go anywhere from giving six months for two years, every six weeks for two years, or you could just give to tomorrow. That doesn't produce the effect to the same degree. You have to get them to say no to S…”
Oct 19, 2021
Cialdini: Retreating to smaller request raised blood donation compliance to 55%
“We go from 33% of people who agree to give the next day, right, if that's the only thing we ask them, to 55%. If we retreat to that, We make a concession. Oh, so you can't do the two-year thing that we would most like, but would you do this one thing? So now w…”
Oct 19, 2021
Cialdini: Small Favors Fade Rapidly While Large Favors Endure for Years
“People are more willing to say yes to a request for something in return, the closer to the favor we've provided. However, when they have given us very large favors, those things stay in our consciousness. And years later, we will be willing to give back to the…”
Oct 19, 2021
Cialdini: Invoking shared student identity increased campus charity donations by 400%
“Researchers asked a young woman, college age woman, to stand on a heavily trafficked part of campus and ask people to donate to a good cause. I think it was the United Way. And she was getting some contributions. If she said Before she made the request, one th…”
Oct 19, 2021
Cialdini: Influence Highlights Existing Principles While Manipulation Counterfeits Them
“And for me, influence involves pointing to them where they naturally exist. That is, informing people into assent by simply raising the profile of that principle in one way or another in your communication. Manipulation involves the fabrication or manufacture …”
Oct 19, 2021
Cialdini: Defend against consistency bias by asking if new data would alter initial choice
“When we encounter a new piece of information, Relative to a decision or a choice that we've made, you know, and that we get a chance to change, we need to say, if I knew this when I first made my choice, if that was part of this decision, would I have made the…”
Oct 19, 2021 positive
Cialdini: Reframing Bose Ad Headline Around FOMO Increased Sales 45%
“What we did was to change the word new to hear what you've been missing. The idea of missing out says, no time for waiting. No, no, I have to get this. I don't want to miss it. I don't want to miss out on this great thing, right? That change produced a 45% inc…”
Oct 19, 2021 positive
Cialdini: Opower prevented 30 billion pounds of CO2 via neighbor comparisons
“Opower has, is responsible for 30 billion pounds of carbon dioxide that have not been released into the environment because people have reduced their energy conservation by just knowing what their comparable neighbors are doing and saying, well, then I can do …”
Oct 19, 2021
Oct 19, 2021
Cialdini: Base purchase decisions on deal terms, not liking the salesperson
“Because you have to recognize, I'm gonna be driving that Toyota off the lot, not the salesperson. It doesn't matter how much I like the salesperson. I can be driving the car. So you have to make your choice based on the favorable features of the deal, not of t…”
Oct 19, 2021
Oct 19, 2021 positive
Nov 18, 2025