IKEA, every mention
4 scenes · ← back to IKEA
tap a year for its mentions
every year anyone Rory Sutherland 6Shreyas Doshi 1Shane Parrish 1Derek Sivers 1
Verbatim, from the transcripts: the passages where IKEA comes up
Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers]
- ▶ 3:00 Shane Parrish In 1869, almost a century before Jeff Bezos was born, and 50 years before Sam Walton and Ikea drew their first brass, there was another name that became synonymous with retailing, Timothy Eaton.
Shreyas Doshi: Better Teams, Better Products
- ▶ 1:07:57 Shreyas Doshi And what I realized is that, you know, uh, it's kind of like the, the Ikea effect takes hold, right?
#88 Derek Sivers: Innovation Versus Imitation
- ▶ 13:31 Derek Sivers Of course they could have gone to Ikea to buy one, but they chose to make it because they wanted to.
Rory Sutherland: The Psychology of Advertising
- ▶ 1:16:17 Rory Sutherland In fact, very interestingly, we have worked with Ikea, and Ikea said a very interesting thing once. 6 times in the scene