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IKEA

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement May 30, 2017 by Rory Sutherland · said 9 times in 4 episodes since 2017 · across every show →

Mentions by year

brought up most by Rory Sutherland (6), Shreyas Doshi (1), Shane Parrish (1), Derek Sivers (1)

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2025 1 mention in 1 episode
2023 1 mention in 1 episode
2020 1 mention in 1 episode
2017 6 mentions in 1 episode

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Everything said about IKEA, oldest first

May 30, 2017
Insight
Sutherland: Requiring customer effort can destigmatize low-priced goods
“Particularly with low cost items, effort can destigmatize low price.”
Rory Sutherland May 30, 2017 ▶ 1:16:57 Rory Sutherland: The Psychology of Advertising
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