Alex Wiltschko is the founder and CEO of Osmo, an AI scent startup. He explains how Osmo's robotic scent printing hardware creates physical smells to train its machine learning models.
“Instead of CMYK, we actually use hundreds of scents as kind of our primary odors, and That's what allows us to create, ah, all the sense that we need to train the AI system. So this is the writing part of the AI training loop.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Alex Wiltschko
Opinion
Wiltschko: Text AI Is Nearing the Plateau of Its Capability S-Curve
“I think we're pretty close to the right side of that S-curve with text, right? Like, we kind of blew past it, but yeah, we passed the Turing test, right? Like, I regularly am fooled and curious whether or not this was written by ChatGPT or not. So text works. …”
Alex WiltschkoMar 18, 2025▶ 51:43The AI Lab Revolutionizing Smell · Invest Like The Best
AssertionContradicted
Osmo Digitized and Teleported Its First Scent, a Summer Plum
“So this is kind of like a piece of history here, Plum One Point O. This was the first scent that was teleported. So the first scent to be digitized and then reconstituted in another place.”
Alex WiltschkoMar 18, 2025▶ 4:07The AI Lab Revolutionizing Smell · Invest Like The Best
AssertionNot checkable as stated
Traditional Fragrance Houses Supply Existing Library Samples 90% of the Time
“Usually, 90% of the time, they go to their library, and they say, oh, we've already made something for somebody else. Let's send Patrick this scent that is from our library. And then you'll get that, and maybe you like it, maybe you're done. But 90% of the tim…”
Alex WiltschkoMar 18, 2025▶ 10:24The AI Lab Revolutionizing Smell · Invest Like The Best
AssertionSupported
Osmo's AI Predicts Molecule Odors Better Than Average Human Panelists
“And it turned out that our AI predictions of what these smells were going to be were better than the average panelist. Meaning if you're going to add one more person to this panel, you'd actually prefer to ask our software what it smells like that doesn't have…”
Alex WiltschkoMar 18, 2025▶ 33:56The AI Lab Revolutionizing Smell · Invest Like The Best
Disclosure
Osmo Chose Vertical Integration Because the Fragrance Industry Is an Oligopoly
“We went through a similar journey where we, I mean, if I could have sold the software here, and believe me, we've tried, like, yeah, we'd be selling software. We might not be talking but there's not that many fragrance houses, period”
Alex WiltschkoMar 18, 2025▶ 37:04The AI Lab Revolutionizing Smell · Invest Like The Best
AssertionSupported
Osmo Built a Scent Sensor to Authenticate Counterfeit Shoes in 20 Seconds
“What we've been able to do with StockX is show that we can take those really big sensors that are in the lab. Cut the right corners. Make them smaller. So it's actually, the sensors are about the size of these two shoe boxes together. That's one right there. A…”
Alex WiltschkoMar 18, 2025▶ 42:39The AI Lab Revolutionizing Smell · Invest Like The Best
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 60 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.