Assertion Contradicted AI assessment confidence: 90% certainty 4/5 debate potential 2/5

Osmo Digitized and Teleported Its First Scent, a Summer Plum

Alex Wiltschko · The AI Lab Revolutionizing Smell · Invest Like The Best · Mar 18, 2025 · at 4:07

Alex Wiltschko, founder and CEO of Osmo AI, presents host Patrick O'Shaughnessy with a vial of Plum 1.0, Osmo's demonstration of digitized scent.

0:00 / 0:11exact quote · 11.4s
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“So this is kind of like a piece of history here, Plum One Point O. This was the first scent that was teleported. So the first scent to be digitized and then reconstituted in another place.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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