The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Krieger felt guilty leaving Instagram during the platform's public backlash
“I saw it less like, you know, the tide is changing, therefore it's time for us to leave, and in fact, it was like the other side, like, ugh, like, maybe, not to sound conceited, but like, maybe this is when we could be most needed and that was definitely like …”
Krieger: End users don't care about your startup's valuation or funding
“Your valuation and the amount you raise, it can be helpful in building your product, but it does absolutely nothing. People, end users don't care at all how much money you've raised. They care if you're providing some kind of value”
Krieger: Instagram was Facebook's first acquisition allowed to operate independently
“We were the first company that Facebook acquired and sort of kept running, and then since then you've seen Oculus and WhatsApp, and, ah, I think there were a lot of things that we figured out early on in terms of the relationship, the office space, hiring and …”
Krieger recommitted to Instagram annually by assessing learning and impact
“I used to tell the team very openly, like every year, you know, I would sit down and like sort of recommit to Instagram and say like, am I still learning? Is this still exciting? I still feel like I can have impact. Or is it time for the next chapter?”
Instagram launched without a block feature but built one within days
“Like, we didn't launch with a block feature, because we didn't need it at the beginning, or didn't think we needed it, and they're like, I don't want this guy on my Instagram, and we're like, oh yeah, that makes sense, and I think we had that out in like two o…”
Krieger: Early users at an app launch set the community culture
“So we had this intuition that if you're going to throw a party, which is kind of what an app launch really is as people are streaming to the door, you want them to sort of know how they should act and who else is there.”
Krieger: Instagram seeded pre-launch beta invites to Dribbble designers and journalists
“So one of the things we did was we have you have a hundred sort of Invites that you can have before you launch your app to the Apple store where you can invite people to try it out. And we're like, how are we going to use these hundred people? And we use them …”
Krieger: Dropping app descriptive tags in press signals mainstream cultural arrival
“I noticed that the New York Times, when they would cover us, had stopped saying Instagram, comma, The photo sharing app, and then it was just Instagram. I'm like, oh, we are, we have now reached the point where they can assume that most of their readers know w…”
Krieger: Instagram was the first company Facebook acquired and kept running
“We were the first company that Facebook acquired and sort of kept running, and then since then you've seen Oculus and WhatsApp”
Krieger: Launching an app is like setting social norms at a party
“So we had this intuition that if you're going to throw a party, which is kind of what an app launch really is as people are streaming to the door, you want them to sort of know how they should act and who else is there.”