The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Marc Ecko sued his manufacturing partner over FOB price manipulation
“I got more evidence on about six styles or so that were price manipulated. So then we very aggressively sue for them breaching, using that those six price points as evidence.”
Levi's acquisition of Ecko Unltd fell apart over excluding co-founders
“Well, Levi's tried to cut my sister and my and my partner Seth out. After we were, like, the two-yard line doing a deal, you have to understand, they were basically going to be purchasing it.”
Marc Ecko: Ecko Unltd was fined and settled with Las Vegas over stickers
“Yeah, we got fined till, you know, it took a couple years to settle with the city of Vegas, but full, proper, like, 11 by 17, full page, like, paper, glossy stickers that were, like, impossible to take off.”
Marc Ecko: Ecko Unltd pioneered high-density ink screen-printing techniques that became mainstream
“Getting really good at color separations on the t-shirts, like crushing it on new innovations in screen printing, pushing my screen printers to the limits to do things that no one was doing at the time in terms of colors, high density ink, gloss, all sorts of …”
Marc Ecko: Trademark dispute halted about $8M of inventory at cost
“Oh, it was probably like don't quote me, but it's probably about eight million dollars worth of stuff. Eight million dollars just at our cost, not like the value in the market.”
Ecko: Nautica pulled acquisition deal due to board concerns about mission creep
“And our friends at Nautica were, We got to know the CEO at the time. He loved us. He thought we were great. And then as we get to the one yard line to do the deal, he's like, my board won't approve it. It's mission creep for us. We can't afford to do this righ…”
Ecko Unltd reached over $100M revenue with a $12M–$15M ad budget
“Our business was probably a hundred and fifty million dollars in, in, in business, right? Something like that. You know, it was north of a hundred million. So we're looking at a 12 to fifteen million dollar marketing budget, ok, of paid media, that I was using…”
Marc Ecko Enterprises secured a $500 million line of credit before 2008
“I was in a CIT ad, for goodness sakes, you know, back in, in the heyday when I had a, I still have a plaque around here for whatever, you know, five hundred million dollars line of credit that I had, whatever, like, absurd line of credit, which was, you know, …”
Ecko: 1990 Big Pharma marketing graduates could start at $65K to $85K
“You could make, like, at that time, and graduating in 1990, 65 to 85,000 dollars, like, right out of school.”
Ecko: Initial rhino apparel capsule blew out in sales despite buyer resistance
“Well, I started to produce cut-and-sew, and then I tested one capsule that was, like, all rhino, and it was just Echo Unlimited discreetly in stencil font, very kind of military hunting look.
The buyers were very resistant, and then we placed it, and it blew o…”