The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Perfect Snacks Founder's Father Mixed Untested Supplements in Backyard Barrels
“He would use his organ meat tablets and protein and essential fat supplements. And just, you know, these are all things by the way, mixed up in barrels in our backyard. You know, these are not lab tested.”
Bill Keith Jun 9, 2025 ▶ 10:05 Perfect Snacks: Bill and Leigh Keith
Assertion Not checkable as stated
Founders Were Down to $1,000 Before Launching Perfect Snacks
“And when we were faced with this really devastating point where our father had gotten severely sick our outlook was very grim. We had less than a thousand dollars, a 3500 dollar mortgage that we were behind two months on, and we needed a way to quickly raise s…”
Bill Keith Jun 9, 2025 ▶ 24:55 Perfect Snacks: Bill and Leigh Keith
Assertion Not checkable as stated
Perfect Snacks Generated $30,000 During 30-Day Berkeley Whole Foods Test
“30,000 dollars worth of sales in those 30 days.”
Bill Keith Jun 9, 2025 ▶ 38:50 Perfect Snacks: Bill and Leigh Keith
Assertion Not checkable as stated
Perfect Snacks Spent Roughly $500,000 Building First Commercial Kitchen
“It was into the half a million dollar range, which back then is, it was enormous. And that was being cheap. That was taking a lot of shortcuts.”
Bill Keith Jun 9, 2025 ▶ 49:12 Perfect Snacks: Bill and Leigh Keith
Assertion Not publicly verifiable
FDA Investigation Cleared Perfect Snacks Kitchen Following Internal False Positive
“After two weeks, we're just waited, you know, waiting to see the results, and they didn't find one issue, and so it very well could have been a false positive or an ingredient issue.”
Bill Keith Jun 9, 2025 ▶ 1:07:59 Perfect Snacks: Bill and Leigh Keith
Disclosure
Founders Funded Perfect Snacks With $100,000 From Selling Family Motel
“My job was to get this motel ready to sell because there was no way that we could run this place and try to get whatever equity we could out of it. And then we found a buyer that would be willing to give us cash and we had a 100,000 in equity.”
Bill Keith Jun 9, 2025 ▶ 27:23 Perfect Snacks: Bill and Leigh Keith
Assertion Not checkable as stated
Protein Bar Co-Packer Minimums Were 50,000 Bars in 2005
“So I researched co-packers out, and the co-packing minimums were so large, because we're talking about 50,000 bar minimum, which back then, I mean, that would have been everything.”
Bill Keith Jun 9, 2025 ▶ 30:38 Perfect Snacks: Bill and Leigh Keith
Assertion Not checkable as stated
Bill Keith Accumulated Over $100,000 in Credit Card Debt Bootstrapping
“All of the credit cards, I was over a 100,000 dollars in debt, and I was reaching the breaking point.”
Bill Keith Jun 9, 2025 ▶ 35:56 Perfect Snacks: Bill and Leigh Keith
Assertion Not checkable as stated
Perfect Snacks Spent $85,000 on Website Redesign and Brand Overhaul
“It was 85,000 dollars for which Now seems like a really good deal, honestly, but that was for a website and SKUs and all of the branding”
Bill Keith Jun 9, 2025 ▶ 1:01:51 Perfect Snacks: Bill and Leigh Keith
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 800 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.