The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 21 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Before Uncle Nearest, 100% of American whiskey brands represented white males
“White males represent 30% of this country and a hundred percent Of the whiskeys up until uncle nearest, 100%.”
Suppliers ignored Weaver's female team but answered her husband immediately
“Keith called every single person on our collective list, and he got through either immediately when calling, or they called him back by the end of the day. He didn't have to wait 24 hours to get in touch with any of those people that we had been trying to reac…”
Suppliers immediately called Weaver's husband after ignoring her all-female team
“Keith called every single person on our collective list, and he got through either immediately when calling, or they called him back by the end of the day. He didn't have to wait 24 hours to get in touch with any of those people that we had been trying to reac…”
Uncle Nearest spent $1M on ads while completely sold out nationwide
“I spent a million dollars in commercial ads when we were out of stock everywhere in the country.”
Weaver secured Uncle Nearest trademarks before informing Jack Daniel's
“I had already, I already had the trademarks. So by the time I shared with them what I would be doing, I made sure I had the trademarks.”
White men founded 100% of commercial whiskey brands before Uncle Nearest
“White males represent 30% of this country and a hundred percent of the whiskeys up until Uncle Nearest.
100%.”
Weaver spent $1 million on commercial ads while completely out of stock
“Last September. We were out of stock in the entire country, meaning we were selling much faster than we could bottle. I spent a million dollars in commercial ads when we were out of stock everywhere in the country.”
Weaver: Uncle Nearest was the world's most awarded bourbon from 2019-2023
“What you will see is we're the most awarded bourbon in the world for 2019, 20 20, 2021, 2022, and 2023. Every year we update those ads, and all we do is add a new year on it every time we're the most awarded.”
Uncle Nearest achieved 11 consecutive quarters of triple-digit growth
“We just celebrated our 11th quarter in a row of triple digit gains. So we've been a hundred percent year over year for 11 quarters.”
Uncle Nearest avoids using Jack Daniel's name on branding or website
“The only time that Jack's name has ever been associated with our brand is if the story is being told historically in the press, or it was told historically in the short film that we did with Jeffrey Wright”
Uncle Nearest won best-in-class in 13 major spirits competitions in 2021
“There's been, I think, 16 major competitions this year, and we've received 13 best in class.
We have swept all of the major competitions this year with the exception of a few. And even in those we got gold and double gold.”
Weaver secured Uncle Nearest trademarks before notifying Jack Daniel's leadership
“Yeah, but it wasn't their IP. I had already, I already had the trademarks. So by the time I shared with them what I would be doing, I made sure I had the trademarks.”
Uncle Nearest is profitable and reinvests all earnings into its distillery
“So yes, we are in the black, but at the same time, everything that we earn, all profitability goes into building of the distillery.”
Uncle Nearest achieved 11 consecutive quarters of triple-digit year-over-year revenue growth
“We just celebrated our 11th quarter in a row of triple digit gains. So we've been a hundred percent year over year for 11 quarters.”
Weaver: Uncle Nearest averages five to eight major global press hits daily
“So if you look at Uncle Nearest, on any given day, there might be between five and eight press hits around the world, major publications, and they're all telling different stories about the brand.”
Weaver: Uncle Nearest averages five to eight major global press hits daily
“So if you look at uncle nearest on any given day, there's between five and eight press hits around the world, major publications, and they're all telling different stories about the brand.”
Weaver: Uncle Nearest has maintained an all-female leadership team since launch
“I've now told the story of my all female leadership team that I've had from day one.”
Uncle Nearest achieved profitability and is building a $50M distillery
“So yes, we're, we have achieved profitability, but at the same time, we're building out a fifty million dollar distillery that we've already put more than 25 into.”
Dan Call yielded his still to Nearest Green under church pressure
“And so the reason why nearest green is credited as the first known African-American master distiller is because he fully turned over the steel to nearest. But I think that had everything to do with the fact that his church and his wife were really pushing agai…”