The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 17 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Peretti: Publisher content no longer goes viral across a fragmented social web
“The biggest difference is that content from publishers used to go viral on Facebook all the time, and everyone used to be on Facebook. Now, now the social web is really fragmented. Some people are on Facebook, some on Instagram, some on TikTok, so, you know, s…”
Jack Conte: Breaking through online is easier today, but retention is harder
“I actually think it's easier to break through now. I think it's harder to stick. But I think it's easier to break. And what I've seen is, you know, the internet has really shifted away from the follower model. And it's shifted into an interest-based model that…”
Whitney Wolfe Herd: Interacting on TikTok and Instagram Kills Real Friendship
“Friendship has moved online, and it has actually killed friendship. Chatting with your buddies on TikTok and Instagram does not count as relationship. That is not a soulful, real relationship, and candidly, It creates more of a voyeuristic fear of missing out …”
Wolfe Herd: Interacting on TikTok and Instagram degrades authentic offline friendship
“So friendship has moved online, and it has actually killed friendship. Chatting with your buddies on TikTok and Instagram does not count as relationship. That is not a soulful, real relationship, and candidly, it creates more of a voyeuristic fear of missing o…”
Vaynerchuk: Viral TikTok video was Ocean Spray's most impactful ad in history
“That is the single most impactful ad in the history of ocean spray cranberry.”
McKelvey: TikTok favors raw, direct storytelling more than Instagram
“And again, I think what you find in the difference between tick tock and Instagram is
You know, narrative, like, rough storytelling, real people in front of a camera, that's really on TikTok these days, and it's less so on, on some of these other platforms, …”
Viral TikTok video generated $100,000 in overnight Amazon sales for Poppi
“Honestly, one night, I sat down on the couch, and I just told my story. I did it in one minute or less of, started this in my kitchen, got a deal on Shark Tank, it's five grams of sugar, it's apple cider vinegar, it's this, dah, dah, dah, and I posted it and w…”
Mei Xu: Consumer startups must pursue omnichannel distribution rather than single-channel sales
“I don't think one can try only one channel these days. We really are in a, in an economy where you need to meet people where they shop and people shop everywhere. They shop on TikTok, they shop on Instagram, they shop in store, they like what they see in a hot…”
Preysman argues Instagram and TikTok have become America's new shopping malls
“I think Instagram and TikTok have become the shopping malls of America. You're discovering small brands all the time.”
DiGiovanni: TikTok allows zero-follower accounts to achieve ten million views rapidly
“And no matter how many followers you have, you know, you could make an account right now and post a video that's a really funny, silly video, and you have zero followers, and it can have ten million views in 20 minutes. And that's just a fact and a reality of …”
Rosenblum: TikTok Prioritizes Individual Videos While YouTube Audiences Prioritize Creators
“With the TikTok for you style page, it prioritizes the videos and not the creators. So if you took the biggest creators off of TikTok, you can still enjoy TikTok, but people come to YouTube specifically for the creators because they want to watch them for long…”
Krause: Scrub Daddy has nearly 5M TikTok and 1M Instagram followers
“I mean, we have almost five million followers on TikTok now, almost a million on Instagram, and some of our videos get twenty million views.”
McGowan: Crumbl has more TikTok followers than Starbucks and Nike combined
“Starbucks and Nucky combined, I think we have more than both of those combined, yeah.”
DiGiovanni: I film all TikTok videos alone with nobody allowed in the room
“So, to this day, because I'm very shy, I film all my TikToks by myself. No, yeah. No one's allowed in the room. I got a camera on a tripod.”
Walker: Against All Grain prioritizes long-form video over trendy short-form clips
“For me, I know I like to teach in long format. I know that my current audience likes to learn in more of a long format, you know, where they get to really see the steps, and so I could go and I could make a ton of short TikTok videos, but it's not really true …”
Siminoff's Shark Tank clips have generated over 100M social media views
“On, like, TikTok and Instagram, on the reels, people keep cutting up my shark tank, and then putting, like, the story, like, in, like, in a reel. It's over, like, a hundred million views, like, way over a hundred.”
Cassey Ho's TikTok growth lowered her average YouTube viewer age
“I went on there, and I gained a whole new following. I have, like, 2.8 million on there now, and when I joined TikTok and I was teaching Pilates and workouts, there were so many people being like, oh, a tricep dip? That's so cool. Like, it was new to them, and…”