The Ledger
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Abraham: Lifestyle positioning drives broader adoption than medical framing
“If I pitched Orgain as a medical nutrition product to a hundred people, I'd maybe get five to 10 people to use it. As a lifestyle product for those wanting, like, more protein, better nutrition, it's closer to a hundred out of a hundred, and I think the same t…”
Abraham: No organic ready-to-drink shake existed prior to Orgain
“And the other thing is no one had made an organic, ready-to-drink shake. It had never been done before.”
Abraham: Orgain Hit $50M in Revenue Before Opening an Office
“We were probably at that point at least fifty million in, in revenue.”
Abraham: Orgain Made Inc. 500 With Only One Real Employee
“I think we had made the Inc's, you know, 500 fastest growing company list, and we had two or three people, or I wrote two or three people. We really had one.”
Abraham: Orgain was among the first protein brands on Amazon
“I was one of the first protein companies to put an Amazon up Amazon listing up.”
Abraham: Orgain's initial Whole Foods production run cost over $100,000
“It was over a 100,000 for the initial run”
Abraham: Orgain reached profitability within its first 12 months
“So we actually became profitable very early on and it was in the first 12 months where Orgain shifted to profitability.”
Abraham: Whole Foods offered Orgain a national launch weeks after pitch
“And I went home, and you know, four or five weeks later, I got a phone call and an email that said, you know, can you handle a national launch?”
Abraham funded Orgain with custom car proceeds and a father loan
“It was just a personal hobby that turned into this business that ended up funding a good portion of Oregon, and my father also provided a loan for me in the beginning.”
Abraham: Orgain gives free product to cancer patients who cannot afford it
“Anyone that needed product or needs product today that can afford it, we give it to them for free. No questions asked. So if you're a cancer patient and can't tolerate other products and Orgain is working for you, but you can't afford it for any reason, We shi…”
Abraham: Orgain's Whole Foods product recall cost about $50,000
“That was a major hit. That was a about a 50,000 dollar withdrawal at the time, which for me was catastrophic.”