The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Goodwin: Hearing Terms Are 'Market' Means Entrepreneurs Should Push Back
“Anytime I hear the quote, something's market, you know, it's like a, and everyone kind of goes, oh, this is kind of what you need to learn how to accept, and I'm kind of like, that, the second you tell me that something is market is the second I know that we h…”
Goodwin: Consumers will not switch beverage habits without leading with flavor
“Good, good luck trying to get a bunch of people to switch their behavior if something doesn't lead with delicious flavor. And when we Talk to our consumers and try to figure out, hey, what's contributed to our kind of growth and the high level of kind of advoc…”
Goodwin: Human Study Shows Olipop Vintage Cola Keeps Blood Sugar Stable
“We just published our first piece of human research on blood sugar stability. And we found that, you know, in that research, Olipop didn't spike people's blood sugar, kept their blood sugar stable. We were studying the vintage cola in that one.”
Goodwin: Olipop Gross Revenue Tops $500M, Targeting $1 Billion
“My target right now in my head is, okay, I need to get to a billion dollars gross revenue. We're well over a half billion and we're chugging towards that line.”
Ben Goodwin: Olipop has no plans to sell; investors feel no pressure
“What's nice is with the way that we're growing I have no plans to sell the company right now. So I'm fortunate that I don't, we don't feel a lot of pressure from our investors because they're all so up on their money already.”
Goodwin: Startup co-founders must share identical, merciless obsession with the mission
“You really do need someone just mercilessly obsessed as you are on, on what's important about what you're doing, right? They can't have a problem rolling their sleeves up. You're co-pilots together in a plane that barely flies that's going a thousand miles an …”
Ben Goodwin: Contradictory branding like 'healthy soda' creates mental stickiness
“That contradiction creates mental stickiness because you look at it and you go like healthy soda. I don't really, Is, yes, no, I don't know. Like, and then, ok, cute packaging though, I'll try it. Oh my god, it tastes great. Oh, I look at the, then I look at t…”
Goodwin: Olipop Employs About 280 People, Targeting 300 by Q1
“We're sitting at about two 80 right now, and you know, we might have closer to 300 end of this year, Q one of next year.”
Raz: Olipop Is Valued at Over $2 Billion
“It's now valued at over two billion dollars, maybe more. That was the last I saw, which was last year.”
Goodwin: Olipop Ads Reach Men and Older Demographics Faster
“We're reaching men at a higher rate. We're reaching older demos at a higher rate. It's the most effective advertising put out today.”
Goodwin: Obi payout was enough to live on and launch Olipop
“We made enough that we were able to live off of that and use it to start Olipop”
Ben Goodwin: Olipop has been profitable every month in 2024
“We have been profitable every month this year, and we'll be profitable through the year.”
Ben Goodwin: Olipop achieved triple-digit revenue growth every year since inception
“We have had triple digit growth every year since inception. In fact, in 2020, we almost had quadruple digit growth.”
Ben Goodwin: Walmart approached Olipop 18 months before it was ready
“Walmart's one of our biggest customers now, but they approached us to go into the stores about 18 months before we felt ready to do it.”
Goodwin: 2020 Pandemic Shifted Olipop Customers to Multi-Can Weekly Stockups
“It turned out that for those customers that had discovered us and basically were falling in love with the brand, they were already considering it in an essential shop for the week. So people weren't just going in and grabbing a can. They were going in and grab…”