The Ledger
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King viewed Mrs. Fields and David's Cookies as warm-only fads
“The cookies, you know, were thin and crisp and delicious, and they were different from Mrs. Fields and David's cookies, which was a nice concept, but more of a fad. You know, they were hot, Served off the tray type of cookies, and I always used to think, how c…”
Berkowitz: Keeping Insomnia Cookies company-owned protected its delivery model
“I mean, I was always a believer in corporate owned just to make sure that something that was, it was a little bit novel as it related to the restaurant environment, like basically delivery as a core competency. Outside of Domino's and the pizza guys was pretty…”